On Walking the Talk
I started my career years ago, working for one of the big four consulting firms, and had a great experience there. But I have to say that one of the things I could not get out of the way there was the hurling around of what I thought were really strange expressions.
I remember at one point, I sat in a meeting and instead of paying attention to what I was supposed to be doing, which was probably client work, I started writing down the terms that I kept hearing thrown around.… I don’t like corporate jargon, but I found myself using a few expressions, especially after sitting in a meeting where they were being lobbed around a lot. One of the challenges that we have in the business world is there’s so much going on. There are so many initiatives, and they all start to blend together. I can see where someone might say, “Hey, you know what? If we say this a little bit differently, it might stand out and people will pay attention to it. There’s actually a kernel of value in there, where people are trying to speak in a way that gets people’s attention because it’s so hard to do in the business world.”
If we all sat down and said, “Let me just try to talk about this in a normal way, the way I would talk to anybody else,” we might actually be able to communicate better.… How they got at low-hanging fruit, I have no idea. “What is your bandwidth?”“Reimagine”and “reinvent” is really prevalent these days.…
From “The Elephant in the Room: Why Silly Corporate Buzzwords Catch On”