Flipkart Picks Azure for Public Cloud Infra
Bengaluru: Technology giant Microsoft and Flipkart, India’s largest online retailer, have announced a broad strategic partnership, wherein Flipkart, as a first step, will adopt Microsoft Azure as its exclusive public cloud platform.
“Combining Microsoft’s cloud platform and Artificial Intelligence capabilities with Flipkart’s existing services and data assets, will enable Flipkart to accelerate its digital transformation in ecommerce and deliver new customer experiences,” said Satya Nadella, CEO of Microsoft. This is a big deal from Microsoft’s perspective as it is locked in a cloud supremacy battle with Amazon, Google and IBM globally. Flipkart is also locked in a battle for market leadership with Amazon’s India online retail unit.
Starting with computing infra- structure, Microsoft Azure will add a layer of advanced cloud technologies and analytics to Flipkart’s existing data centres.
“Given Microsoft’s strong reputation in cloud computing, coupled with scale and reliability, this partnership allows us to leverage our combined strength and knowledge of technology, ecommerce and markets to make online shopping more relevant and enriching for customers,” said Binny Bansal, group CEO of Flipkart. In 2015, Flipkart had said that it wanted to ramp up its technology infrastructure by building its private cloud. This infrastructure continues, and the deal with Microsoft is for public cloud, said a spokesperson.