Flip­kart Picks Azure for Pub­lic Cloud In­fra

The Economic Times - - The Satya Nadella Interview -

Ben­galuru: Tech­nol­ogy giant Mi­crosoft and Flip­kart, In­dia’s largest on­line re­tailer, have an­nounced a broad strate­gic part­ner­ship, wherein Flip­kart, as a first step, will adopt Mi­crosoft Azure as its ex­clu­sive pub­lic cloud plat­form.

“Com­bin­ing Mi­crosoft’s cloud plat­form and Ar­ti­fi­cial In­tel­li­gence ca­pa­bil­i­ties with Flip­kart’s ex­ist­ing ser­vices and data as­sets, will en­able Flip­kart to ac­cel­er­ate its dig­i­tal trans­for­ma­tion in ecom­merce and de­liver new cus­tomer ex­pe­ri­ences,” said Satya Nadella, CEO of Mi­crosoft. This is a big deal from Mi­crosoft’s perspective as it is locked in a cloud supremacy bat­tle with Ama­zon, Google and IBM glob­ally. Flip­kart is also locked in a bat­tle for mar­ket lead­er­ship with Ama­zon’s In­dia on­line re­tail unit.

Start­ing with com­put­ing in­fra- struc­ture, Mi­crosoft Azure will add a layer of ad­vanced cloud tech­nolo­gies and an­a­lyt­ics to Flip­kart’s ex­ist­ing data centres.

“Given Mi­crosoft’s strong rep­u­ta­tion in cloud com­put­ing, cou­pled with scale and re­li­a­bil­ity, this part­ner­ship al­lows us to lever­age our com­bined strength and knowl­edge of tech­nol­ogy, ecom­merce and mar­kets to make on­line shop­ping more rel­e­vant and en­rich­ing for cus­tomers,” said Binny Bansal, group CEO of Flip­kart. In 2015, Flip­kart had said that it wanted to ramp up its tech­nol­ogy in­fra­struc­ture by build­ing its pri­vate cloud. This in­fra­struc­ture con­tin­ues, and the deal with Mi­crosoft is for pub­lic cloud, said a spokesper­son.

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