Shilpa Shetty in Swachh Mis­sion

The Economic Times - - Pure Politics -

PM Modi’s pet clean­li­ness ini­tia­tive Swachh Mis­sion has yet an­other brand am­bas­sador. Ur­ban devel­op­ment min­istry, the nodal im­ple­men­ta­tion agency, has roped in Shilpa Shetty for its new ad cam­paign where the Bol­ly­wood star would be seen cham­pi­oning the cause of clean­li­ness and dis­cour­ag­ing peo­ple from lit­ter­ing on roads. Shetty has joined other Bol­ly­wood celebri­ties like Amitabh Bachchan, Sal­man Khan and Shankar Ma­hade­van as the mis­sion’s am­bas­sador.

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