MS Looks to Ride Con­nected Ve­hi­cle Here

With its new plat­form, co aims to change the way ve­hi­cle man­u­fac­tur­ers & ag­gre­ga­tors en­gage with tech

The Economic Times - - Disruption: Startups & Tech - Supraja.Srini­vasan @times­group.com

Mumbai: Mi­crosoft is bet­ting big on its con­nected ve­hi­cle plat­form to change the way ve­hi­cle man­u­fac­tur­ers and ag­gre­ga­tors en­gage with tech­nol­ogy. The soft­ware gi­ant, which launched the plat­form last month, is look­ing to en­gage with man­u­fac­tur­ers and ag­grega-

ON THE LOOK­OUT

tors be­yond its part­ner­ship with Tata Mo­tors for the same in In­dia.

“There is a huge in­vest­ment (glob­ally) hap­pen­ing in the en­tire value chain of con­nected ve­hi­cle plat­form. When that in­vest­ment hap­pens, we want to be a provider of the plat­form that’s why we are build­ing this tech­nol­ogy as a plat­form. We think that’s a mas­sive plat­form opportunity,” Norm Ju­dah, Chief Tech­nol­ogy Of­fi­cer of Mi­crosoft Ser­vices told ET. While Ju­dah de­clined to name com­pa­nies that they were talk­ing to, he ad­mit­ted that the list in In­dia will be a sig­nif­i­cant one, which will go be­yond cars as well. “We call it con­nected ve­hi­cle be­cause it is not only about cars. Any­thing that moves is go­ing to have a sim­i­lar con­straint in be­ing able to con­nect, pro­vide, and man­age ser­vices,” Ju­dah said. Mi­crosoft’s ag­gres­sive ef­forts to pur­sue part­ners for the con­nected ve­hi­cle plat­form comes at a time when cab ag­gre­ga­tor Ola has built its own con­nected car plat­form Ola Play — a plat­form that has seen the com­pany gar­ner a 300% in­crease in growth on its sub­scrip­tion plat­form. But Ju­dah points out that for such a plat­form to be suc­cess­ful in In­dia, the nar­ra­tive has to shift from scale to in­no­va­tion, and soon.

“This is one of the places where In­dia has to move as well. The tech­nol­ogy busi­ness moves quickly and changes con­stantly,” he said while warn­ing that run­ning af­ter scale might just cost In­dia dearly. “In­dia has some great de­vel­op­ers but if they don’t change some­body else might do it.”

Mi­crosoft be­lieves the next tech­nol­ogy wave is the shift from cloud to ar­ti­fi­cial in­tel­li­gence, data and pro­gram­ming, and In­dia must be able to adopt and let go of re­dun­dant tech­nol­ogy to move in tan­dem with the world.

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