Keep­ing up with the Mil­len­ni­als

The Economic Times - - Disruption: Startups & Tech -

Mil­lenials are ex­pected to drive the boom in In­dia’s on­line con­sump­tion, ac­cord­ing to Mor­gan Stan­ley’s lat­est re­port. The re­port says In­dia’s mil­len­nial pop­u­la­tion is the largest in the world at 400 mil­lion and its spend­ing power is ex­pected to reach $330 bil­lion by 2020. The sur­vey also makes com­par­isons to trends in China when the coun­try was at a sim­i­lar stage of devel­op­ment. The re­port points out that on­line spend as a per­cent­age of per capita in­come was 14% in 2015 in In­dia ver­sus 7% in China in 2007 when the num­ber of on­line shop­pers was the same, help­ing the ar­gu­ment that In­dia could be the fastest grow­ing in­ter­net mar­ket glob­ally

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.