9.8L Win­ners in Govt’s Dig­i­tal Pay­ment Push

The Economic Times - - Economy: Macro, Micro & More - Our Bureau

New Delhi: The gov­ern­ment has re­warded nearly 10 lakh cus­tomers with over .₹ 153.5 crore for em­brac­ing dig­i­tal pay­ments. Niti Aayog had launched two schemes on De­cem­ber 25 last year – Lucky Gra­hak Yo­jana for con­sumers and Digi-Dhan Vya­par Yo­jana for mer­chants – to pro­mote dig­i­tal pay­ments. The schemes will re­main open till April 14.

“The ini­tia­tive to make dig­i­tal pay­ments a mass move­ment in In­dia through the two schemes has made head­way across the coun­try with more and more peo­ple adopt­ing dig­i­tal trans­ac­tions,” NITI Aayog CEO Amitabh Kant told me­dia per­sons on Tues­day.

Ac­cord­ing to the lat­est fig­ures re­leased by the Na­tional Pay­ments Cor­po­ra­tion of In­dia, which has been ex­e­cut­ing the two schemes, the 9.8 lakh win­ners in­clude 9.2 lakh con­sumers and 56,000 mer­chants.

Ma­ha­rash­tra heads the list of states in terms of num­ber of win­ners, fol­lowed by Tamil Nadu, Andhra Pradesh, Ut­tar Pradesh and Delhi.

“There are chal­lenges to keep the mo­men­tum go­ing and the big­gest change is to bring about be­havioural change, to en­sure tech­ni­cal fail­ures come down, mer­chant dis­count rates fall and dig­i­tal trans­ac­tion costs are on a par with cash trans­ac­tion,” Kant said. “We will be able to ad­dress these chal­lenges.”

Kant said the gov­ern­ment will en­sure BHIM (Bharat In­ter­face for Money mo­bile ap­pli­ca­tion) be­comes the de­fault op­tion for dig­i­tal pay­ments. The Cen­tre will soon roll out a cash-back scheme to give a fur­ther boost to the use of BHIM, he said. The NITI Aayog has said that the mo­bile app pushed by the gov­ern­ment to make dig­i­tal pay­ments a mass move­ment in In­dia has seen more than 17 mil­lion in­stalls (down­loads), a world record.

Most of the win­ners are from Ma­ha­rash­tra, Tamil Nadu, Andhra, UP and Delhi

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