VW Eyes SUV Seg­ment in In­dia, Lines up Tiguan

The Economic Times - - Brands: Creating Desire -

World’s largest car maker Volk­swa­gen is look­ing for a big­ger play in the SUV seg­ment in In­dia as it gears up to launch the pre­mium model Tiguan. In its big­gest prod­uct of­fen­sive in five years, the com­pany is also bring­ing back sedan Pas­sat this year to add to the newly launched per­for­mance-ori­ented hatch­back GTI as it bids to po­si­tion it­self as a full range “ac­ces­si­ble pre­mium car brand” in In­dia. “Tiguan as our first pre­mium SUV, comes into an area where we see more and more peo­ple in­vest­ing into such cars,” Di­rec­tor VW Pas­sen­ger Cars In­dia, Michael Mayer said.


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