…and the Butschek Game Plan

The Economic Times - - Deep Dive -

AG for 25 years and at Air­bus for four years as COO

Butschek plans to have two ad­vance mod­u­lar platforms from the present six

the flex­i­bil­ity to be mod­i­fied to fit dif­fer­ent types of ve­hi­cles by ei­ther stretch­ing or shrink­ing a com­mon de­sign. While this saves costs, It also re­duces the time it takes for pro­duc­tion and devel­op­ment

sup­plier base from 1,200 to 100 for the new platforms

New lead­er­ship team that’s lean and ac­count­able

Be among the top 3 global commercial ve­hi­cle mak­ers (cur­rent rank is 5)

rank among do­mes­tic pas­sen­ger ve­hi­cle mak­ers (cur­rent rank is 5)

Also, when dras­tic changes are afoot, Butschek un­der­stands that trans­parency will help in peo­ple ac­cept­ing changes. “The leader has to make tough calls. Tough calls have been made al­ready. More tough calls are go­ing to hap­pen, which will im­pact many,” Butschek lets on.

One of the fun­da­men­tal prob­lems at Tata Mo­tors is that there are huge cost in­ef­fi­cien­cies. “They don’t have it in their DNA, un­like Maruti Suzuki,” said a per­son part­ner­ships and ET re­ported on Wed­nes­day that the In­dian au­tomaker is at an ad­vanced stage of fi­nal­is­ing a tieup with Volk­swa­gen.

In commercial ve­hi­cles (CV), this trans­for­ma­tion will take much longer as there are more le­gacy prod­ucts. The over­all ob­jec­tive is

It has been a hec­tic year for Butschek, who had re­lo­cated to Mum­bai with his wife, Pe­tra. They have two daugh­ters, aged 23 and 25, who are now on their own. The older daugh­ter lives in Mu­nich and the younger in Lon­don. “In In­dia it is about my wife and my­self,” Butschek says with a smile.

There’s an­other cru­cial dif­fer­ence be­tween Mu­lally’s turn­around at Ford and Butschek’s at­tempt at one at Tata Mo­tors. The for­mer had Bill Ford — the great-grand­son of the founder — as chair­man. Butschek, for his part, with 25 years at Daim­ler, has been there, done that. “I know what in­gre­di­ents are needed for a sust ai nable t ra ns­for ma­tion pro­gramme and I in­tend to bring them to Tata Mo­tors.”

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