Race Shifts from Mumbai’s Streets to its Shores
Procam International to host the first ‘P1 Powerboat, Indian Grand Prix of the Seas’, where 6 teams will compete for $125,000
Mumbai: After hosting the Mumbai marathon and other distance running properties in the country, sports marketing firm Procam International is now set to bring the first of its kind powerboat racing to the shores of the Maximum City. Procam, in partnership with P1 Global, the world’s leading maritime motor sports brand, will host organise first ‘P1 Powerboat, Indian Grand Prix of the Seas’ between March 3 and 5 that carry a prize tag of $125,000.
To be conducted on the first-ever course on water — comparable to a race track — alongside Marine Drive in Mumbai, the race will see participation from 2 teams with 2 powerboats each. “We are seeding a global sport from Mumbai. We first created a national movement in running, and now we are aiming to create a global movement on water,” said Anil Singh, MD, Procam International. While the company will announce the names of the 6 team owners later this week, it is learned that car manufacturer Maruti Suzuki and electronic appliances company Lloyd will own two out of the six teams. Maruti Suzuki’s premium automotive retail channel NEXA has come on board as the title sponsor for the race.
Singh told ET that the debut race is the culmination of six years of dedicated work in
developing the whole ecosystem. “India has 7,600 kms of coastline, but there is no global water sport in the country because there is no infrastructure. We decided to create a structure that will redefine the sport in the maritime ecosystem.”
The first of the Union Internationale Motonautique (UIM), the global governing federation, recognised Grand Prix of the Seas, P1 Powerboat will be a 5-tier hierarchal structure and will consist of a World Cup at the apex (to be held biennially starting in 2020) the Grand Prix of the Seas series, which will define a world champion, inter-continental series, national series and regional series in order of level of competition. The company has already roped in Sony Pictures Networks India as broadcast part- ner, while Trident Hotel has come on board as hospitality partner, The Times of India as print partner; Radio Mirchi as radio partner; world’s largest container shipping company Maersk as shipping partner; HN Reliance Foundation Hospital as medical partner; Nautica, the water inspired global lifestyle brand, as style partner; and Mahindra Marine as boat building partner.
The race weekend will have six teams competing, with every team comprising two P1 Panther powerboats, each manned by a pilot and navigator competing in identical boats along a 5.2 km defined race track.
The podium teams will be decided by the combined best times of both boats based on the skills of the team’s pilots and navigators post two races on March 4, and one Grand Final on Sunday, March 5.
The best of the pilots and navigators are expected to participate in the event.
Singh said that the race has already received endorsement of the UIM, while the Government of Maharashtra, the Mumbai Port Trust, and the Indian Navy have also lent their support for this initiative. The race will be conducted under the auspices of the Maharashtra Tourism and Development Corporation (MTDC) and implemented under the aegis of the Yachting Association of India (YAI).