Race Shifts from Mum­bai’s Streets to its Shores

Pro­cam In­ter­na­tional to host the first ‘P1 Power­boat, In­dian Grand Prix of the Seas’, where 6 teams will com­pete for $125,000

The Economic Times - - Brands & Companies - Gaurav.Laghate@ times­group.com

Mum­bai: Af­ter host­ing the Mum­bai marathon and other dis­tance run­ning prop­er­ties in the coun­try, sports mar­ket­ing firm Pro­cam In­ter­na­tional is now set to bring the first of its kind power­boat rac­ing to the shores of the Max­i­mum City. Pro­cam, in part­ner­ship with P1 Global, the world’s lead­ing mar­itime mo­tor sports brand, will host or­gan­ise first ‘P1 Power­boat, In­dian Grand Prix of the Seas’ be­tween March 3 and 5 that carry a prize tag of $125,000.

To be con­ducted on the first-ever course on wa­ter — com­pa­ra­ble to a race track — along­side Marine Drive in Mum­bai, the race will see par­tic­i­pa­tion from 2 teams with 2 power­boats each. “We are seed­ing a global sport from Mum­bai. We first cre­ated a na­tional move­ment in run­ning, and now we are aim­ing to cre­ate a global move­ment on wa­ter,” said Anil Singh, MD, Pro­cam In­ter­na­tional. While the com­pany will an­nounce the names of the 6 team own­ers later this week, it is learned that car man­u­fac­turer Maruti Suzuki and elec­tronic ap­pli­ances com­pany Lloyd will own two out of the six teams. Maruti Suzuki’s pre­mium au­to­mo­tive re­tail chan­nel NEXA has come on board as the ti­tle spon­sor for the race.

Singh told ET that the de­but race is the cul­mi­na­tion of six years of ded­i­cated work in

de­vel­op­ing the whole ecosys­tem. “In­dia has 7,600 kms of coast­line, but there is no global wa­ter sport in the coun­try be­cause there is no in­fra­struc­ture. We de­cided to cre­ate a struc­ture that will re­de­fine the sport in the mar­itime ecosys­tem.”

The first of the Union In­ter­na­tionale Mo­to­nau­tique (UIM), the global gov­ern­ing fed­er­a­tion, recog­nised Grand Prix of the Seas, P1 Power­boat will be a 5-tier hi­er­ar­chal struc­ture and will con­sist of a World Cup at the apex (to be held bi­en­ni­ally start­ing in 2020) the Grand Prix of the Seas se­ries, which will de­fine a world cham­pion, in­ter-con­ti­nen­tal se­ries, na­tional se­ries and re­gional se­ries in or­der of level of com­pe­ti­tion. The com­pany has al­ready roped in Sony Pic­tures Net­works In­dia as broad­cast part- ner, while Tri­dent Ho­tel has come on board as hospi­tal­ity part­ner, The Times of In­dia as print part­ner; Ra­dio Mirchi as ra­dio part­ner; world’s largest con­tainer ship­ping com­pany Maersk as ship­ping part­ner; HN Re­liance Foun­da­tion Hospi­tal as med­i­cal part­ner; Nau­tica, the wa­ter in­spired global lifestyle brand, as style part­ner; and Mahin­dra Marine as boat build­ing part­ner.

THE RACE

The race week­end will have six teams com­pet­ing, with ev­ery team com­pris­ing two P1 Pan­ther power­boats, each manned by a pilot and nav­i­ga­tor com­pet­ing in iden­ti­cal boats along a 5.2 km de­fined race track.

The podium teams will be de­cided by the com­bined best times of both boats based on the skills of the team’s pi­lots and nav­i­ga­tors post two races on March 4, and one Grand Fi­nal on Sun­day, March 5.

The best of the pi­lots and nav­i­ga­tors are ex­pected to par­tic­i­pate in the event.

Singh said that the race has al­ready re­ceived en­dorse­ment of the UIM, while the Gov­ern­ment of Ma­ha­rash­tra, the Mum­bai Port Trust, and the In­dian Navy have also lent their sup­port for this ini­tia­tive. The race will be con­ducted un­der the aus­pices of the Ma­ha­rash­tra Tourism and De­vel­op­ment Cor­po­ra­tion (MTDC) and im­ple­mented un­der the aegis of the Yacht­ing As­so­ci­a­tion of In­dia (YAI).

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