In­dia may Be the Largest Mar­ket for KTM in 2017

With Duke range launch, co could sell 50,000 units in the cur­rent year

The Economic Times - - Brands & Companies - Ke­tan.Thakkar @times­

Mum­bai: In­dia is set to be­come the largest mar­ket for KTM, Europe's largest twowheeler maker in 2017, which is part owned by the home­grown Ba­jaj Auto.

Last year, In­dia was the num­ber two mar­ket for KTM at 36,000 units, just 1,000 units be­hind the United States. But with the com­pany launch­ing its range of Duke bikes (Duke 200 at ₹ 1.43 lakh, Duke 250 at ₹ 1.73 lakh and Duke 390 at ₹ 2.25 lakh, ex-show­room New Delhi) on Thurs­day, In­dia is ex­pected to close 2017 with sales of ap­prox­i­mately 50,000 units.

Amit Nandi, pres­i­dent - pro bik­ing, Ba­jaj Auto, while de­clin­ing to fore­cast the po­si­tion for KTM this year, said In­dia was a very close num­ber 2 mar­ket for KTM in 2016. The gap was very wide five years ago. The com­pany’s aim is to be the num­ber 1 in KTM’s global sales. Ba­jaj Auto owns about 47% in KTM.

“In­dia’s role is set to grow for KTM. With the re­vamp­ing of the en­tire line-up and the ad­di­tion of Duke 250, we are eye­ing a strong dou­ble digit growth this year too,” said Nandi. The Duke 250’s en­try — part of KTM’s global port­fo­lio — into In­dia has been timed well to take on the new com­pe­ti­tion from TVS-BMW, which is set to hit the mar­ket in the sec­ond half of 2017.

KTM has been one of the fastest grow­ing two-wheeler brands in In­dia with a com­pounded an­nual growth rate of 48% in past five years, and is ex­pected to do well this year too. Nandi said the Duke 250 has the po­ten­tial to bring 20-25% in­cre­men­tal vol­umes to the com­pany in the com­ing years. The pre­mium bike seg­ment priced over ₹ 1 lakh-`Rs 2.5 lakh, where KTM is the leader, has grown at the rate of 20% over the past five years as against the over­all mo­tor­cy­cle seg­ment, which has seen a 2% growth in the same pe­riod.

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