India may Be the Largest Market for KTM in 2017
With Duke range launch, co could sell 50,000 units in the current year
Mumbai: India is set to become the largest market for KTM, Europe's largest twowheeler maker in 2017, which is part owned by the homegrown Bajaj Auto.
Last year, India was the number two market for KTM at 36,000 units, just 1,000 units behind the United States. But with the company launching its range of Duke bikes (Duke 200 at ₹ 1.43 lakh, Duke 250 at ₹ 1.73 lakh and Duke 390 at ₹ 2.25 lakh, ex-showroom New Delhi) on Thursday, India is expected to close 2017 with sales of approximately 50,000 units.
Amit Nandi, president - pro biking, Bajaj Auto, while declining to forecast the position for KTM this year, said India was a very close number 2 market for KTM in 2016. The gap was very wide five years ago. The company’s aim is to be the number 1 in KTM’s global sales. Bajaj Auto owns about 47% in KTM.
“India’s role is set to grow for KTM. With the revamping of the entire line-up and the addition of Duke 250, we are eyeing a strong double digit growth this year too,” said Nandi. The Duke 250’s entry — part of KTM’s global portfolio — into India has been timed well to take on the new competition from TVS-BMW, which is set to hit the market in the second half of 2017.
KTM has been one of the fastest growing two-wheeler brands in India with a compounded annual growth rate of 48% in past five years, and is expected to do well this year too. Nandi said the Duke 250 has the potential to bring 20-25% incremental volumes to the company in the coming years. The premium bike segment priced over ₹ 1 lakh-`Rs 2.5 lakh, where KTM is the leader, has grown at the rate of 20% over the past five years as against the overall motorcycle segment, which has seen a 2% growth in the same period.