Coca-Cola Aims to Make Maaza a $1-b Brand by 2020
Beverages major Coca-Cola India is targeting its mango fruit-based drink Maaza, which it acquired in 1993, to become a $1 billion brand by 2020. “We would love to see Maaza become a $1 billion brand coming out of India by 2020. The brand has potential to be there. All our consumer research show that Maaza is India's most trusted and loved brand,” Coca-Cola India and South West Asia President Venkatesh Kini said. Currently, Maaza is an ₹ 2,000-crore-plus brand, he added. In 1993, Coca-Cola India had acquired Maaza along with Thums Up and Limca from Parle Bisleri.