Se­quoia’s $10 m Be­longs to this Big Data Firm

The Economic Times - - Disruption: Startups & Tech - Shadma.Shaikh @times­group.com

Ben­galuru: Big data re­cruit­ment startup Be­long has raised $10 mil­lion (.`68 crore) in fund­ing led by Se­quoia Cap­i­tal. Ex­ist­ing in­vestor Ma­trix Part­ners also par­tic­i­pated in this se­ries-B fund­ing round, the com­pany said. Be­long de­clined to dis­close more fi­nan­cial de­tails, in­clud­ing the val­u­a­tion at which it raised the money. The Ben­galuru-based startup, which had pre­vi­ously raised about $5 mil­lion in 2015, plans to use the funds to ac­cel­er­ate prod­uct de­vel­op­ment, ex­pand its sales and sup­port op­er­a­tions, and hire more peo­ple. Be­long, which counts Ama­zon, Cisco, and Reliance Jio among clients, gath­ers pro­fes­sions-re­lated in­for­ma­tion from the in­ter­net to help com­pa­nies iden­tify po­ten­tial re­cruits. It em­ploys data an­a­lyt­ics to de­ter­mine whether these can­di­dates are seek­ing to change jobs.

A job de­scrip­tion met­ric isn’t the ex­act de­scrip­tion of what or­gan­i­sa­tions want from re­cruits, said chief ex­ec­u­tive Vi­jay Sharma, who founded the com­pany in 2014 along with Sud­heen­dra Chi- lap­pa­gari. Be­long’s soft­war­eas-a-ser­vice (SaaS) so­lu­tion analy­ses data based on an or­gan­i­sa­tion’s em­ploy­ees to find them po­ten­tial re­cruits with sim­i­lar qual­i­fi­ca­tions and mind­set, he said.

Be­long has signed 60 en­ter­prise cus­tomers for its flag­ship prod­uct, Be­long Hire, which helps com­pa­nies gain in­sight on po­ten­tial re­cruits. Its re­cently launched Be­long Ex­pert — that con­nects em­ploy­ers to a net­work of in­de­pen­dent tal­ent ex­perts for hir­ing sup­port — which al­ready has 30 cus­tomers, the com­pany said.

Since June 2015, Be­long has dou­bled its num­ber of mid­mar­ket and en­ter­prise cus­tomers and regis­tered a 411% year-on-year in­crease in the num­ber of of­fers gen­er­ated via its plat­form, the com­pany said in a state­ment. “In a world where com­pa­nies need to re­spond to mar­ket re­al­i­ties quickly, Be­long’s (ar­ti­fi­cial in­tel­li­gence)-driven out­bound ap­proach to help­ing busi­nesses dis­cover and hire top tal­ent is a step in the right di­rec­tion,” said Gau­tam Mago, manag­ing di­rec­tor at Se­quoia Cap­i­tal, In­dia.

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