Fiat Launches Jeep Com­pass at a Com­pet­i­tive Price

The Economic Times - - Brands: Creating Desire - Ke­tan.Thakkar@ times­

Mumbai: Fiat Chrysler Au­to­mo­biles on Mon­day launched its much awaited Jeep Com­pass in In­dia, pric­ing the pre­mium sport-util­ity ve­hi­cle much cheaper than what was widely ex­pected.

At ₹ 14.9-20.5 lakh ex-show­room in New Delhi, the SUV is po­si­tioned in the same price bracket as the Mahin­dra XUV 500, Toy­ota In­nova and the top vari­ant of the Hyundai Creta. It is likely to eat into the mar­ket share of the play­ers in the ₹ 1525 lakh pre­mium SUV mar­ket.

Most in­dus­try ex­perts had pre­dicted the Ital­ian-Amer­i­can au­tomaker to price the Com­pass at ₹ 18-25 lakh. The com­pany has al­ready se­cured book­ings for more than 5,000 units as well as got 38,000-plus en­quiries since it opened book­ings ear­lier in the month. The pos­i­tive re­sponse had made the com­pany to ad­vance the launch by a cou­ple of weeks.

Post the price an­nounce­ment, it hopes book­ings to grow mul­ti­fold.

“We will start re­tails on Au­gust 6, 2017,” FCA In­dia manag­ing di­rec­tor Kevin Flynn said. “Analysing our pre-book­ings data it has made sense for us to pri­ori­tise the de­liv­er­ies of diesel man­ual trans­mis­sion vari­ants. We will de­liver petrol au­to­matic trans­mis­sion vari­ants closer to Di­wali,” he added. The Jeep Com­pass will be re­tailed out of 50 sales out­lets, which in­clude FCA and Jeep Des­ti­na­tion stores in 47 cities.

Amit Kaushik, MD-In­dia at au­to­mo­tive con­sul­tancy firm Ur­ban Sci­ence, said FCA has got the pric­ing spot on and will get healthy re­sponse from the mar­ket. But the lim­ited deal­er­ship net­work may af­fect the growth po­ten­tial, he added.

The Com­pass is pro­duced out of Fiat In­dia’s man­u­fac­tur­ing plant at Ran­jan­gaon on the out­skirts of Pune.


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