Ama­zon Prime Inks Ex­clu­sive Con­tent Deal with Sal­man

The Economic Times - - Companies - Our Bu­reau

Mumbai: Ama­zon Prime Video has signed a world­wide ex­clu­sive con­tent deal with Bol­ly­wood su­per­star Sal­man Khan in one of the big­gest such deals.

The move fol­lows a sim­i­lar ar­range­ment that Prime’s archri­val Net­flix had signed with Shahrukh Khan’s Red Chillies En­ter­tain­ment. The deal with Sal­man Khan Ven­tures will al­low the over­the-top (OTT) video stream­ing ser­vice to pre­miere all fu­ture films of Khan (in­clud­ing re­cent re­lease Tube­light) ex­clu­sively on Ama­zon Prime Video, right af­ter the the­atri­cal re­lease. The deal gives Ama­zon a two-month ex­clu­sive win­dow dur­ing which the films can­not be aired on satel­lite tele­vi­sion chan­nels or any other form of dis­tri­bu­tion.

While the fi­nan­cials of the deal were not dis­closed, James Far­rell, head of con­tent, Prime Video, Asia Pa­cific, said that this “ex­clu­sive world­wide Prime Video stream­ing deal” with Sal­man is one of the “big­gest star deals to have ever been done in the world”.

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