Amazon Prime Inks Exclusive Content Deal with Salman
Mumbai: Amazon Prime Video has signed a worldwide exclusive content deal with Bollywood superstar Salman Khan in one of the biggest such deals.
The move follows a similar arrangement that Prime’s archrival Netflix had signed with Shahrukh Khan’s Red Chillies Entertainment. The deal with Salman Khan Ventures will allow the overthe-top (OTT) video streaming service to premiere all future films of Khan (including recent release Tubelight) exclusively on Amazon Prime Video, right after the theatrical release. The deal gives Amazon a two-month exclusive window during which the films cannot be aired on satellite television channels or any other form of distribution.
While the financials of the deal were not disclosed, James Farrell, head of content, Prime Video, Asia Pacific, said that this “exclusive worldwide Prime Video streaming deal” with Salman is one of the “biggest star deals to have ever been done in the world”.