Ad Spend May Top 24kcr in Fes­tive Sea­son

The Economic Times - - Front Page -

In­dia Inc is ex­pected to spend ₹ 24,000 crore on ad­ver­tis­ing, mar­ket­ing and pro­mo­tion dur­ing the fes­tive sea­son start­ing Au­gust, 10% more than what they spent in the same pe­riod last year, re­ports Shamb­havi Anand.

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