BookMyShow Dances to a New Tune with Nfu­sion

Buy will form the tech back­bone of co’s mu­sic cu­ra­tion & se­lec­tion ser­vice

The Economic Times - - Disruption: Startups & Tech - Supraja.Srini­vasan @times­group.com

Mum­bai: On­line en­ter­tain­ment tick­et­ing com­pany BookMyShow is all set to sing a new tune. The Mum­bai-based firm has ac­quired au­dio and video on-de­mand plat­form Nfu­sion for an undis­closed amount in an all-cash deal. The ac­qui­si­tion will see BookMyShow lever­age Nfu­sion’s tech stack to build its au­dio en­ter­tain­ment ver­ti­cal. BookMyShow has for­ayed into au­dio en­ter­tain­ment with Juke­box, which of­fers users free mu­sic down­loads through mu­sic cred­its which are earned at the time of book­ing movie tick­ets. The com­pany is look­ing to widen the of­fer­ing to in­clude cu­ra­tion and se­lec­tion of mu­sic and au­dio con­tent and Nfu­sion will form the tech­nol­ogy back­bone for the new busi­ness line. Nfu­sion’s scal­able tech so­lu­tions, es­pe­cially CMS (con­tent ma- nage­ment sys­tem), will be key to BookMyShow’s vi­sion as far as au­dio en­ter­tain­ment goes. “We have al­ready es­tab­lished our video-con­tent ver­ti­cal and are now ex­cited to foray into au­dio en­ter­tain­ment through our of­fer­ing ‘Juke­box’. The Nfu­sion team has brought with them im­mense ex­pe­ri­ence, in­no­va­tion ca­pa­bil­ity as well as ex­per­tise in build­ing and man­ag­ing scal­able tech so­lu­tions. With them and our mu­sic la­bel part­ners, we look for­ward to of­fer­ing the widest va­ri­ety and pos­si­bly the best cu­rated au­dio con­tent to our users,” said Parik­shit Dar, di­rec­tor, BookMyShow.

Cur­rently, Juke­box of­fers over 1.5 mil­lion songs to choose from and has wit­nessed a monthly growth of 300% since its launch in early June. Founded in 2009 by Shoaib GM Khan, Si­vagu­runathan S and Prab­hakar Reddy as a high-def­i­ni­tion video-on-de­mand plat­form, Nfu­sion al­lowed users to stream videos on­line. As part of the deal, Shoaib and Si­vagu­runathan will join BookMyShow with Shoaib head­ing Nfu­sion while Si­vagu­runathan will lead the ar­chi­tec­ture and de­vel­op­ment op­er­a­tion teams at BookMyShow. Through Juke­box, BookMyShow aims to cover all facets of en­ter­tain­ment of­fer­ings un­der its um­brella and is also look­ing at con­tent cre­ation around the ver­ti­cal in the long term. “Ev­ery­thing that we of­fer un­der au­dio en­ter­tain­ment will be un­der Juke­box. The larger of­fer­ing here is in how users are con­sum­ing mu­sic so the cu­ra­tion of mu­sic that we of­fer is where we ex­pect a lot of dif­fer­en­ti­a­tion to be seen. We are pri­mar­ily look­ing to aid dis­cov­ery,” Aditya Ku­ber, as­so­ciate VP - au­dio en­ter­tain­ment at BookMyShow told ET.

A DIF­FER­ENT BEAT

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