Cannabis Grower Buys California Town to Build Pot-Friendly Out­post

Liver Del­i­cacy Served at Surgery-Themed Restau­rant in Egypt

The Economic Times - - Around The World -

Amer­i­can Green, a maker of cannabis prod­ucts, is tak­ing an un­usual step to at­tract new cus­tomers as it cap­i­talises on California le­gal­is­ing mar­i­juana: It’s buy­ing an en­tire town. The com­pany has ac­quired the tiny burg of Nip­ton, California, for about $ 5 mil­lion and plans to in­vest as much as $ 2.5 mil­lion over the next 18 months to cre­ate a pot-friendly tourist desti- na­tion. The pur­chase in­cludes 120 acres of land with a gen­eral store, a ho­tel, a school build­ing and min­eral baths. A mer i c a n Gr e e n , b a s e d in Tempe, Ari­zona, will use the ex­ist­ing struc­tures and build new ones – pow­ered by re­new­able en­ergy – to re­vi­talise the town, said project man­ager Stephen Shearin. Ide­ally, the out­post will spawn im­i­ta­tors, he said. “We thought that show­ing that there was a vi­able means of hav- ing a cannabis-friendly mu­nic­i­pal­ity and fur­ther making it en­ergy in­de­pen­dent could be a way of re­ally in­spir­ing folks to say, ‘Why can’t we do that here? ’” he said. The move shows how far marij u a n a h a s move d o ut o f t he shad­ows de­spite an un­cer­tain fed­eral pol­icy out­look. With pot now le­galised for recre­ational and med­i­cal use in California, Ne­vada and six other states, one in five Amer­i­can adults can con- sume the for­merly taboo plant as they please. That’s cre­ated an op­por­tu­nity for com­pa­nies to try to make cannabis a more main­stream prod­uct. Amer­i­can Green plans to in­clude a new fa­cil­ity to man­u­fac­ture wa­ter in­fused with CBD, the cannabis com­po­nent that is typ­i­cally as­so­ci­ated with re­duc­ing pain and inf lam­ma­tion. The new Nip­ton will also have a pro­duc­tion site for ed­i­ble mar­i­juana prod­ucts, re­tail stores and artist- in-res­i­dence pro­grammes.

The project ref lects a shift to - ward making mar­i­juana more app e a l i ng t o a br o ader au­di­ence. This i ncludes r e achi ng be­yond the stereo­typ­i­cal stoner aes­thetic and making prod­ucts with milder doses per serv­ing size. Amer­i­can Green has also sought to ex­pand sales by build­ing a vend­ing ma­chine that uses biomet ric sc a nners to en­sure cus­tomers are of age.

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