Women’s WC Final Draws as Many Eyeballs as IPL’s Top Game
Average viewership of 19.6 m on TV was the highest-ever for any women’s sport
Mumbai: The ICC Women’s World Cup final between India and England has become the highest rated women’s sports event ever on television.
The nail-biting final played on July 23 saw an average viewership of 19.6 million, according to data sourced from broadcaster Star Sports. That means, on an average, at least 19.6 million viewers were watching the match at any given point of time. Overall, the viewership of the match was at a record high of 126 million, equivalent to the number of people who saw the IPL finale this year. India lost to England by nine runs. “The phenomenal viewership of the ICC Women's World Cup finale is testimony to the power of the sport in India. The viewership of the nail biting finale touched 126 million,” said Gayatri Yadav, president-consumer strategy & innovation at Star India. “This is a watershed moment in the history of sport and demonstrates the power of sport and its ability to reach out like none other. This is not just about empowering women thro- ugh sport - this is about empowering sport through women.” The Indian team under captain Mithali Raj had earlier beaten England, Pakistan, West Indies and Australia to reach the finals. The previous highest rated women sporting event, the Rio Olympics singles badminton final between India’s PV Sindhu and Spain’s Carolina Marin had secured 16.8 million impressions. The ICC Women’s World Cup final also overshadowed the final of Women Kabaddi Championship, which had registered an average of 6.1 million impressions.
Yadav said Star tried all that was possible in the promotion and broadcast of the final, placing it across the Star Sports network and Hotstar. “The digital viewership at 1.9 million peak concurrency hit another record for women sport in India,” she said.
The entire World Cup tournament recorded a viewership of 156 million, which, in other words, means that every fifth Indian who watches TV watched the matches.
WOMEN IN BLUE: The total viewership of the match held on July 23 stood at a record 126 million FILE PHOTO