Send Shagun in a Paytm Postcard on Raksha Bandhan
Bengaluru: Paytm has launched ‘Paytm Postcards’, a digital version of gifting money in an envelope on festive occasions, which seems to be the Alibaba-backed company’s version of Chinese platform WeChat’s ‘red packets’, which are also virtual envelopes with cash. Paytm is launching the digital postcards on the occasion of Raksha Bandhan, to enable customers to offer a digital version of Shagun and go cashless during such occasions. These postcards can be customised with messages based on the occasion and sent instantly to Paytm users across India, the company said. The company had promoted digital money gifting post demonetisation, especially for weddings.
“Launching innovative mobilefirst products is in our DNA. We are excited to share that we will now be replacing traditional shaguns with Paytm Postcards,” a company spokesperson said. Paytm’s backer Alibaba is also promoting the use of such digital gift money in China, based on the Chinese tradition of hongbao (red envelope), but the digital red packets were made popular by WeChat, the Chinese social media and chat app developed by Tencent, which is a rival of Alibaba in China.
The postcards can be customised with messages based on the occasion