Send Sh­a­gun in a Paytm Post­card on Rak­sha Band­han

The Economic Times - - Disruption: Startups & Tech - Our Bureau

Ben­galuru: Paytm has launched ‘Paytm Post­cards’, a dig­i­tal ver­sion of gift­ing money in an en­ve­lope on fes­tive oc­ca­sions, which seems to be the Alibaba-backed com­pany’s ver­sion of Chi­nese plat­form WeChat’s ‘red pack­ets’, which are also vir­tual en­velopes with cash. Paytm is launch­ing the dig­i­tal post­cards on the oc­ca­sion of Rak­sha Band­han, to en­able cus­tomers to of­fer a dig­i­tal ver­sion of Sh­a­gun and go cash­less dur­ing such oc­ca­sions. These post­cards can be cus­tomised with mes­sages based on the oc­ca­sion and sent in­stantly to Paytm users across In­dia, the com­pany said. The com­pany had pro­moted dig­i­tal money gift­ing post de­mon­eti­sa­tion, es­pe­cially for wed­dings.

“Launch­ing in­no­va­tive mo­bile­first prod­ucts is in our DNA. We are ex­cited to share that we will now be re­plac­ing tra­di­tional sh­a­guns with Paytm Post­cards,” a com­pany spokesper­son said. Paytm’s backer Alibaba is also pro­mot­ing the use of such dig­i­tal gift money in China, based on the Chi­nese tra­di­tion of hong­bao (red en­ve­lope), but the dig­i­tal red pack­ets were made pop­u­lar by WeChat, the Chi­nese so­cial me­dia and chat app de­vel­oped by Ten­cent, which is a ri­val of Alibaba in China.

The post­cards can be cus­tomised with mes­sages based on the oc­ca­sion

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