Smriti Mandhana Signs Deal with Baseline Ventures
Smriti Mandhana, the 21-year old left-hand batsman of the Indian women’s cricket team, is going to be the next sports star available for taking brand endorsements, reports Gaurav Laghate. Close on the heels of Team India’s good performance in the ICC Women’s World Cup, where the team reached the finals, Mandhana has signed a multi-year representation association with sports marketing firm Baseline Ventures. “We have signed a three-year deal with Smriti for managing all her commercial interests,” Tuhin Mishra, MD, Baseline Ventures, told He said that Mandhana is a very talented young sport star.
“She is someone with a lot of potential and we believe that many brands, who want to target youth and women, would like to sign her,” Mishra explained.