BUILDING RELATIONSHIPS WITH A GIFT
Corporate gifting has helped many businesses to grow and maintain relationships with their clients
With the festive season just around the corner, several private companies as well as government offices are busy contemplating various options to gift their clients. Corporate gifting is at its peak during festive season as it plays a huge role in building relationship. Gifts are a symbol of appreciation and being thankful to a person, and what better occasion than festivals to show that gratitude.
Corporate gift is a major trend today as many individuals, private firms and government offices have discovered its benefits and advantages in business growth. It is one of the effective ways to build a strong relationship between the company and its clients. Some firms also follow a practice of giving gifts to its employees to thank them for their contribution in the company's growth. This further encourages and motivates them to show their best performance.
In addition to building relationships, it is also one of the most effective ways of marketing the company's products and services today. Nevertheless, choosing the right gift is very important. A recent study revealed that firms which give a lot of attention in choosing the right gift for its employees and clients are the ones highly successful in the market.
Corporate gifting is no longer about a box of chocolate or kitchen vessel and has come to include a spa treatment voucher, an art piece sold by an NGO and other innovative items. Accessories, be it associated with home décor or fashion are alltime favourite as they have great utility and recall value and the names of companies too can be embossed on them. Elaine DSouza, an employee in an embassy office says her office gifts bags, note books, pen-drives and pens to its employees.
CP Joseph, who works in a private firm, prefers gift accessories like wallets, T- shirts, coasters, bags, mugs and key chains as they are very useful. Some other popular corporate gifting items are tray, platter or candle stand with a box of sweets. In sweets, traditional and cakes, especially cupcakes are a great favourite. Joyce Fernandes, a baker informs, "Chocolates and cakes are in demand as they suit all occasions."
While company's budget plays an important role in deciding the gift, one with high budget prefers to gift silver coins to their clients and employees as they are considered auspicious. Some companies are going off the beaten track and planning to gift something novel and unique. At present, wellnessrelated gifts are high on the agenda. Meghana Kulkarni, owner of a corporate branding and gifting company, informs, "Companies are now opting for tie-ups with spas, beauty treatments, or Kerala massages, and giving their employees vouchers to enjoy these activities."
Moreover, gifting items by associating with NGO is another hallmark of corporate gifting. Raell Padamsee, CEO and managing director of a popular production house explains, "In keeping with our philosophy of 'Equal Opportunity for All' we support NGOs. We purchase paintings made by physical and multiple disability individuals and later we frame them and gift it to our clients and employees. Since we work with the arts, we promote art through our gifts and send these with cupcakes and delicious brownies, to add a touch of sweetness."
— (Conact email: rashmi.sanzgiri @timesgroup.com)