Isha Ambani Confirms JioFiber Launch at .₹ 500/100GB by Diwali
New Delhi: Billionaire Mukesh Ambani-owned Reliance Jio Infocomm is all set to launch JioFiber, its home broadband service, with a disruptive tariff as low as .₹ 500 for100GB of data by Diwali this year, company’s board director Isha Ambani tweeted on Wednesday.
In her tweet, Ambani’s daughter said, “Reliance Jio Fiber to offer 100GB data for .₹ 500 in 100 cities by Diwali and speed 1GBPS.”
In December 2015, Isha Ambani, named among top 12 powerful upcoming businesswomen in Asia, led the employee launch of Reliance Jio services along with brother Akash Ambani and brand’s ambassador Shah Rukh Khan.
ETTelecom had earlier reported that the Mumbai-based telco was working towards a commercial launch of its home broadband services around Diwali, with offers that are likely to stir up a price war similar to that the company’s entry triggered in the mobile segment.
This year, Diwali is on October 19. The base pack from JioFiber, the company’s home broadband operations, is likely to be 100 GB of data for .₹ 500. Rivals currently offer about half that data at double the price.
Home broadband is a relatively smaller market with the country having less than 20 million wireline broadband users, with state-run Bharat Sanchar Nigam accounting for close to 50% market share.
The telecom arm of the oilto-logistics conglomerate Reliance Industries aims to reach at least 100 large cities by this year end.
In July, Ambani in his RIL AGM address said that the company's plan to foray into the fixed-line high-speed broadband network was ‘well on track’ to provide connectivity to small businesses, enterprises and homes.
Jio considers its broadband services as the ‘next big monetisation opportunity’ for the company and added that the infrastructure to offer JioFiber was already put in place. The company intends to offer a free 100Mbps connection with up to 100GB data a month to customers for a period of three months under a trial offer.