Isha Am­bani Con­firms JioFiber Launch at .₹ 500/100GB by Di­wali

The Economic Times - - Disruption: Startups & Tech - Mun­tazir.Ab­bas @times­

New Delhi: Bil­lion­aire Mukesh Am­bani-owned Re­liance Jio In­fo­comm is all set to launch JioFiber, its home broad­band ser­vice, with a dis­rup­tive tar­iff as low as .₹ 500 for100GB of data by Di­wali this year, com­pany’s board di­rec­tor Isha Am­bani tweeted on Wed­nes­day.

In her tweet, Am­bani’s daugh­ter said, “Re­liance Jio Fiber to of­fer 100GB data for .₹ 500 in 100 cities by Di­wali and speed 1GBPS.”

In De­cem­ber 2015, Isha Am­bani, named among top 12 pow­er­ful up­com­ing busi­ness­women in Asia, led the em­ployee launch of Re­liance Jio ser­vices along with brother Akash Am­bani and brand’s am­bas­sador Shah Rukh Khan.

ETT­ele­com had ear­lier re­ported that the Mum­bai-based telco was work­ing to­wards a com­mer­cial launch of its home broad­band ser­vices around Di­wali, with of­fers that are likely to stir up a price war sim­i­lar to that the com­pany’s en­try trig­gered in the mo­bile seg­ment.

This year, Di­wali is on Oc­to­ber 19. The base pack from JioFiber, the com­pany’s home broad­band op­er­a­tions, is likely to be 100 GB of data for .₹ 500. Ri­vals cur­rently of­fer about half that data at dou­ble the price.

Home broad­band is a rel­a­tively smaller mar­ket with the coun­try hav­ing less than 20 mil­lion wire­line broad­band users, with state-run Bharat San­char Nigam ac­count­ing for close to 50% mar­ket share.

The tele­com arm of the oilto-lo­gis­tics con­glom­er­ate Re­liance In­dus­tries aims to reach at least 100 large cities by this year end.

In July, Am­bani in his RIL AGM ad­dress said that the com­pany's plan to foray into the fixed-line high-speed broad­band net­work was ‘well on track’ to pro­vide con­nec­tiv­ity to small busi­nesses, en­ter­prises and homes.

Jio con­sid­ers its broad­band ser­vices as the ‘next big mon­eti­sa­tion op­por­tu­nity’ for the com­pany and added that the in­fra­struc­ture to of­fer JioFiber was al­ready put in place. The com­pany in­tends to of­fer a free 100Mbps connection with up to 100GB data a month to cus­tomers for a pe­riod of three months un­der a trial of­fer.

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