Nazara Games in­vests in Game De­vel­op­ment Stu­dio Moong Labs

The Economic Times - - Power Of Ideas -

Mumbai-based mo­bile gaming com­pany Nazara Games has in­vested an undis­closed amount in game de­vel­op­ment stu­dio Moong Labs.

The com­pany had part­nered with the stu­dio last year to launch a 4D cricket game fea­tur­ing Vi­rat Kohli. The game play used an ar­ti­fi­cial in­tel­li­gence-based sys­tem, cre­at­ing a re­al­is­tic sim­u­la­tion cricket game where the end player can ex­pe­ri­ence play­ing like the In­dian crick­eter.

“The game got close to 1 mil­lion down­loads and 4.4 star rat­ings from a ma­jor­ity of users, it even climbed up the charts to num­ber 3 or 4 on Google Play­store, de­spite it not be­ing a cricket sea­son,” Man­ish Agar­wal, CEO of Nazara Games, told ET.

The funds raised will be used for aug­ment­ing the stu­dio’s game en­gine and de­vel­op­ing cricket games, which can be glob­ally suc­cess­ful, of­fer­ing a re­al­is­tic cricket sim­ula- tion ex­pe­ri­ence, sim­i­lar to what foot­ball fans re­ceive through FIFA mo­bile games.

Ac­cord­ing to Agar­wal, the av­er­age ses­sion time users spent on the game was 10 to 12 min­utes long. “Field­ing, bat­ting, bowl­ing, many of these fea­tures are very pop­u­lar among the play­ers who are most likely cricket con­nois­seurs. This also gives the game an en­try into in­ter­na­tional mar­kets like South Africa and Aus­tralia,” Agar­wal said.

Vi­rat Su­per Cricket and Epic Cricket were the two games pub­lished by Nazara Games through its part­ner­ship with Moong Labs.

“A truly im­mer­sive ex­pe­ri­ence re­quires authen­tic and re­al­is­tic sim­u­la­tion, and that’s what we aim to bring to cricket fans—if it hap­pens in a real match, the user is likely to ex­pe­ri­ence it in our game,” said Samit Bab­bar, head of mo­bile gaming at Moong Labs.

Launched in 2013, Moong Labs is a Delhi-based de­vel­oper and pub­lish­ing stu­dio of free to play games, fo­cused specif­i­cally on cricket for smart­phone and tablet de­vices.

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