Nazara Games invests in Game Development Studio Moong Labs
Mumbai-based mobile gaming company Nazara Games has invested an undisclosed amount in game development studio Moong Labs.
The company had partnered with the studio last year to launch a 4D cricket game featuring Virat Kohli. The game play used an artificial intelligence-based system, creating a realistic simulation cricket game where the end player can experience playing like the Indian cricketer.
“The game got close to 1 million downloads and 4.4 star ratings from a majority of users, it even climbed up the charts to number 3 or 4 on Google Playstore, despite it not being a cricket season,” Manish Agarwal, CEO of Nazara Games, told ET.
The funds raised will be used for augmenting the studio’s game engine and developing cricket games, which can be globally successful, offering a realistic cricket simula- tion experience, similar to what football fans receive through FIFA mobile games.
According to Agarwal, the average session time users spent on the game was 10 to 12 minutes long. “Fielding, batting, bowling, many of these features are very popular among the players who are most likely cricket connoisseurs. This also gives the game an entry into international markets like South Africa and Australia,” Agarwal said.
Virat Super Cricket and Epic Cricket were the two games published by Nazara Games through its partnership with Moong Labs.
“A truly immersive experience requires authentic and realistic simulation, and that’s what we aim to bring to cricket fans—if it happens in a real match, the user is likely to experience it in our game,” said Samit Babbar, head of mobile gaming at Moong Labs.
Launched in 2013, Moong Labs is a Delhi-based developer and publishing studio of free to play games, focused specifically on cricket for smartphone and tablet devices.