London’s Wealth is Changing the Premier League Foreign investors prefer clubs in or around the capital, and these clubs now populate the top tier
and only six from the North West. That leaves almost half the division filled with teams from London and nearby areas, and from England’s affluent south coast. When Gino Pozzo — scion of the family that has long owned the Italian team Udinese — was looking for an English club to buy, he considered several factors. “The profile of the club, the fan base, the potential for growth,” all came into consideration, he said. “But just as with any business, geography is important.”
He and his father, Giampaolo, looked at a number of prospective teams but ultimately settled on Watford, on the northern edge of London’s urban sprawl. “Being close to
—Getty Images London has a lot of advantages, and in a globalized game, you have to try to find as many as you can,” he said.
Principally, Pozzo said, London appeals to overseas players. London’s pull on imported players is well established. In 2014, Alexis Sánchez acknowledged that he turned down a move to Liverpool in favour of Arsenal because he preferred to live in the city.
It is not just players, however, who are drawn south. That is where the money is, something recognised by both Manchester clubs and Liverpool, all of whom now boast commercial offices in the capital, an acceptance that their most
Chelsea players after winning the 2016-2017 Premier League title Everything from the land value to ticket prices is higher in London, making any club a more lucrative investment