Fireworks may Come from Local Advertisers
6,916 regional brands advertised heavily in H1 of 2017 and the number may rise in H2
New Delhi: The number of regional advertisers in India is rising, according to top media buying agencies, and they are expected to be big contributors to the Diwali advertising bonanza this year.
There was a 7% increase in regional advertisers in 2016, according to Publicis Media’s mediabuying arm Starcom. There were 12,027 regional advertisers in 2016 compared with 11,278 in 2015.
There were 6,916 regional brands that advertised aggressively in the first half of 2017 and the number is expected to increase significantly in the second half.