Panasonic Plans to Spend ₹ 200cr on Phone Promotion
Japanese tech major Panasonic will pump in about ₹ 200 crore this year towards marketing and promotion of its smartphones as it revs up competition with the likes of Samsung, Xiaomi and Lenovo in the booming Indian market. Panasonic plans to launch as many as 28 devices this year in the ₹ 6,00020,000 price bracket. “We will spend ₹ 200 crore this year towards various activities to promote our smartphone range. The initiatives will span across TV, print and other media,” Panasonic India business head, mobility division, Pankaj Rana said.