Akamai Forays into Predictive Content Stream
Bengaluru: Akamai, one of the largest content delivery networks in the world, is looking to help video platforms reduce the unpredictability of the internet infrastructure through its suite of recently-launched media products.
Sidharth Pisharoti, Akamai’s regional vice-president for media in Asia Pacific and Japan, told ETtech they are currently testing products like predictive content delivery and media acceleration with select content providers.
Predictive content delivery reads the consumer’s behaviour and their viewing history to predict what they’d like to watch next and automatically downloads it when the consumer is on a strong WiFi connection. — Vikas SN