Aka­mai For­ays into Pre­dic­tive Con­tent Stream

The Economic Times - - Companies: Pursuit Of Profit -

Ben­galuru: Aka­mai, one of the largest con­tent de­liv­ery net­works in the world, is look­ing to help video plat­forms re­duce the un­pre­dictabil­ity of the in­ter­net in­fra­struc­ture through its suite of re­cently-launched me­dia prod­ucts.

Sid­harth Pisharoti, Aka­mai’s re­gional vice-pres­i­dent for me­dia in Asia Pa­cific and Ja­pan, told ETtech they are cur­rently test­ing prod­ucts like pre­dic­tive con­tent de­liv­ery and me­dia ac­cel­er­a­tion with se­lect con­tent providers.

Pre­dic­tive con­tent de­liv­ery reads the con­sumer’s be­hav­iour and their view­ing his­tory to pre­dict what they’d like to watch next and au­to­mat­i­cally down­loads it when the con­sumer is on a strong WiFi con­nec­tion. — Vikas SN

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