OnePlus Phones to Be Sold Off­line through Croma

The Economic Times - - Companies: Pursuit Of Profit - Vikas.sn@

timesin­ter­net.in Bengaluru: Chi­nese smart­phone maker OnePlus is test­ing off­line hand­set sales with con­sumer elec­tron­ics chain Croma, its first such part­ner­ship with a re­tail chain.

As part of the deal, se­lect Croma stores will start re­tail­ing OnePlus 5 and OnePlus 3T smart­phones from Septem­ber 19, OnePlus In­dia gen­eral man­ager Vikas Agar­wal told ETtech. It is set­ting up exclusive ex­pe­ri­ence zones at 10 Croma stores across ma­jor cities, in­clud­ing Bengaluru, Mum­bai, Delhi NCR, and Hy­der­abad.

“The idea is to cre­ate more off­line touch points that can com­ple­ment our ‘ on­line first’ pres­ence,” Agar­wal said. “On­line has al­ways been our strength and will con­tinue to be our fo­cus. But we feel an off­line ex­pe­ri­ence can cre­ate lot of com­fort in the mind of the cus­tomer and can also at­tract lot of new cus­tomers.” Croma’s chief ex­ec­u­tive Avi­jit Mi­tra said, “At Croma, we be­lieve that it’s al­ways good for cus­tomers to touch, feel and ex­pe­ri­ence the prod­uct be­fore buy­ing it. Our av­er­age sell­ing price at Croma is quite high and OnePlus fits in the high end in our port­fo­lio.”

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