Xiaomi Has Big Plans for Wearables
Co to launch affordable wearable Mi Band next week in association with Hrithik Roshan’s HRX
Kolkata: Smartphone maker Xiaomi plans to replicate its success in the wearable technology market and launch affordable products positioned in the health segment. The company will manufacture them in India after achieving a certain scale in sales. “Our supplies of wearable bands have not been consistent in India since we underestimate the demand every time and the lead time from production to distribution is few weeks to months. However, this situation will change now and we will ensure consistent supplies the way we have done with smartphones,” Xiaomi India managing director Manu Jain said. The company currently imports the smart wearable bands, but considering Xiaomi is a big supporter of the ‘Make in India’ initiative, it would start local production after achieving a certain volume.
Xiaomi will launch its next wearable Mi Band next week in association with the HRX, which is a clothing and accessories line named after actor Hrithik Roshan.
The latest offering would be at a lower price than the existing range to boost sales volume. The Mi Band HRX Edition has been developed with extensive feedback about active lifestyle and fitness from Roshan who virtually fulfilled the role of a product manager, Jain said. This is the first time Xiaomi will launch a product line on a celebrity globally. “Whenever we have been able to manage supplies, Xiaomi became the number one brand in the wearable segment. But now with the new product and consistent supplies, we are confident of becoming a consistent number one brand in India,” Jain said. Quoting market tracker IDC’s data, he said Xiaomi has the top position in the wearable segment globally. Jain said Xiaomi may extend the collaboration with HRX to other smart fitness products for the Indian market. “Xiaomi and HRX have a lot of similarities as far as brands are concerned, the most crucial being the effort to make products and technology affordable,” Jain said.