Flip­kart App Crosses 100-m Down­loads

The Economic Times - - Companies & Economy - Var­sha.Bansal @times­group.com

Ben­galuru: Flip­kart mo­bile ap­pli­ca­tion crossed the 100 mil­lion down­loads mile­stone on Google Play Store, mak­ing it the first ecom­merce app in the coun­try to ac­com­plish this feat, said the com­pany on Fri­day. While the ex­pe­ri­ence is con­sis­tent across desk­top and mo­bile, 90% of the traf­fic comes from the An­droid app, while the re­main­ing 10% from the desk­top web­site.

On the other hand, 70% of the new users, which con­sti­tute cus­tomers from tier II, III towns are com­ing from the web­site’s mo­bile vari­ant Flip­kart Lite, which works on low band­width and within ar­eas of less con­nec­tiv­ity.

App has ex­pe­ri­enced an or­ganic month-on-month since 2016, man­aged to dou­ble its down­loads over the last 20 months, said Amar Na­garam, vice pres­i­dent of engi­neer­ing at Flip­kart.

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