Silk Stalk­ings

The Economic Times - - Environment & Companies - Reshmi Das­gupta

A cal­en­dar is now pretty re­dun­dant in most home—like­wall­clock­sand­deskdi­aries—but time was when they were treasured, some­times long af­ter that year was over. One such cal­en­dar still re­mains etched in my mind: Air In­dia’s Brides of In­dia. Not only were the brides beau­ti­fully pho­tographed, their tra­di­tional shringar (adorn­ments) show­cased the sheer di­ver­sity of In­dia from Kash­mir to Tamil Nadu.

I al­ways felt there should have been a se­quel fo­cussing on bride­grooms of In­dia but men as cal­en­dar sub­jects were as rare back then as they are now. There is no doubt, how­ever, that even men from all re­gions of In­dia have also had their own char­ac­ter­is­tic In­dian wed­ding-wear—adding to the multi-bil­lion ru­pee cloth­ing genre that comes into its own as the mar­riage sea­son kicks off af­ter Di­wali.

Sadly, the com­mer­cial­i­sa­tion of wed­ding wear, com­ple­mented by the trend­set­ting im­agery of Bol­ly­wood, has led to a creep­ing ho­mogeni­sa­tionof“TheLook”amongthe­up­per­mid­dle and up­per classes. To­day brides (and

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.