PMG signs up Shikhar Dhawan for 3 years

The Financial Express - - COMPANIES -

Pro­fes­sional Man­age­ment Group (PMG), In­dia’s first sports mar­ket­ing com­pany chaired by leg­endary crick­eter Su­nil Gavaskar has signed In­dian cricket’s youth icon Shikhar Dhawan for a three year pe­riod. As part of this long term as­so­ci­a­tion, PMG will now ex­clu­sively be look­ing af­ter Shikhar's brand en­dorse­ments and as­so­ci­a­tions, cor­po­rate pro­file, patents and dig­i­tal rights, with a spe­cial fo­cus on im­age build­ing and rep­u­ta­tion man­age­ment.

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