Dadha Group launches ‘Truuth’ of all dietary supplements

NEW DELHI: Truuth, the first offline-online fast moving health goods (FMHG) brand for dietary supplements has been launched in India. With the objective of fulfilling nutritional gaps, Truuth products will address widespread micronutrient and protein deficiencies that are resulting in a deteriorating public health profile. The company has invested 100 crore in the new venture. Studies and surveys have found that within the Indian population nearly 75% of the people show alarming levels of vitamin deficiency while 80% are considered “clinically protein deficient”. Poor eating habits, stressful lifestyle, harmful dietary behaviour and depleting nutritive values in foods have added to nutritional deficiency in the market.