Why Mum­bai cops glit­ter on Twit­ter, even as their Navi Mum­bai coun­ter­parts lag

The Free Press Journal - - MUMBAI - PRIYANKA NAVALKAR /

At a time when Mum­bai Po­lice have been gar­ner­ing ac­co­lades for touch­ing mil­lions of hearts with their pres­ence on the mi­cro-blog­ging site Twit­ter, their Navi Mum­bai coun­ter­parts are barely ex­tant on this site, with a mere seven replies to cit­i­zens’ tweets. With just 37,100 fol­low­ers on Twit­ter, Navi Mum­bai Po­lice have quite a few mil­lion to go be­fore they can think of catch­ing up with Mum­bai Po­lice’s 4.6 mil­lion.

A Twit­ter user, re­quest­ing con­fi­den­tial­ity, said Navi Mum­bai po­lice’s Twit­ter han­dle has failed to draw at­ten­tion and swift replies to cit­i­zens' tweets are not forth­com­ing. An­other user, Nayan Jha, a char­tered ac­coun­tant and Vashi res­i­dent, who trav­els to Pan­vel by car daily fre­quently tweets about traf­fic snarls on his com­mute, but all he gets is the usual stock re­ply, which is hardly help­ful. On the other hand, Mum­bai Po­lice are quick to tweet back and reach out to peo­ple.

If Twit­ter is not very help­ful to cit­i­zens, they can al­ways take the e-com­plaint route, claimed a se­nior po­lice of­fi­cer from Navi Mum­bai. “For peo­ple like se­nior cit­i­zens, who can­not go to po­lice sta­tions, the e-com­plaint por­tal is the best fa­cil­ity. An e-com­plaint is not an FIR, but on the ba­sis of the e-com­plaint, fur­ther ac­tion can be taken,” he said.

The of­fi­cer fur­ther stated, “Once a per­son makes an ecom­plaint, a po­lice of­fi­cer will look into it and re­ply if it should be regis­tered as an FIR, NC or if it is a civil dis­pute. There is no time limit for re­spond­ing to the e-com­plaint, but we try to get back within 15 days.” Sim­i­larly, in or­der to boost the on­line ser­vices pro­vided by Navi Mum­bai Po­lice, Com­mis­sioner of Po­lice San­jay Ku­mar has urged peo­ple to make use of the on­line fa­cil­ity to reg­is­ter ecom­plaints and ap­ply for per­mis­sions.

The suc­cess of Mum­bai Po­lice’s Twit­ter han­dle can be at­trib­uted to the pop cul­ture ref­er­ences it makes and light­heart­edly con­veys so­cially rel­e­vant mes­sages, us­ing memes. This has struck the right chord with the youth, so much so that they retweet th­ese mes­sages, of­ten tag­ging their friends.

With their per­fect­ly­timed, top­i­cal and hi­lar­i­ous tweets on im­por­tant cam­paigns, Mum­bai Po­lice's Twit­ter han­dle has won the af­fec­tion of Twit­terati. The han­dle has ref­er­enced films and TV shows like The Avengers: In­fin­ity War, Baahubali, Game of Thrones, Stranger Things and de­liv­ered some witty mes­sages on safety mea­sures.

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