Gear­ing up

The Hindu Business Line - - FRONT PAGE - NA­GARA GOPAL

dishes,” Achil­lea said.

Ex­plain­ing about IKEA’s over 32-year-long as­so­ci­a­tion, An­toni said: “Even though we are set­ting up our first store in the coun­try only now, we have been sourc­ing a num­ber of prod­ucts for our global op­er­a­tions.”

Lo­cal sourc­ing

“The reg­u­la­tions man­date that lo­cal sourc­ing should be about 30 per cent, we will start with ini­tial 4-5 per cent and grad­u­ally ramp up as we de­velop a chain of sup­pli­ers. We re­cently added two new sup­pli­ers, in­clud­ing a mat­tress maker, whose prod­ucts are now be­ing sold through stores in sev­eral other mar­kets,” An­toni said.

The com­pany has been mak­ing home vis­its in In­dia, as it does in other global mar­kets. Dur­ing such vis­its, it seeks to un­der­stand and of­fer prod­ucts that suit lo­cal re­quire­ments. In tune with its plans, IKEA ex­pects to of­fer metal plates, tavva and other kitchen items, bam­boo fur­ni­ture and tex­tiles that are made ac­cord­ing to the In­dian taste.

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