Maruti to re­vamp show­rooms

Maruti Suzuki Arena to sport mod­ern look, of­fer bet­ter cus­tomer ex­pe­ri­ence

The Hindu Business Line - - FRONT PAGE -

Maruti Suzuki In­dia (MSIL) on Wed­nes­day kicked off an ini­tia­tive to give a facelift to its over 2,000-strong show­room net­work across In­dia.

The new show­rooms, chris­tened Maruti Suzuki Arena, will sport a mod­ern look and of­fer a warm, friendly and com­fort­able en­vi­ron­ment to cus­tomers, the coun­try’s largest car-maker said.

Lever­ag­ing dig­i­tal tech­nol­ogy, Maruti Suzuki Arena aims to “serve and de­light” cus­tomers in sev­eral ways, the com­pany said, adding that it would re­vamp all show­rooms across In­dia in the next three to five years, as part of the com­pany’s ‘Trans­for­ma­tion 2.0’ ini­tia­tive.

For this fi­nan­cial year, the com­pany will re­vamp around 80 show­rooms in ma­jor cities.

“Maruti Suzuki Arena is at the core of our strat­egy to trans­form our net­work and meet cus­tomer ex­pec­ta­tions. It will en­hance trans­parency and de­light cus­tomers with an ex­cit­ing pur­chase ex­pe­ri­ence, seam­lessly from the dig­i­tal space to phys­i­cal show­rooms,” Kenichi Ayukawa, Man­ag­ing Director and Chief Ex­ec­u­tive Of­fi­cer, MSIL, said.

With this move, MSIL will have four dis­tinct re­tail chan­nels: Maruti Suzuki Arena, Nexa, Com­mer­cial and True Value, ad­dress­ing the needs of all its cus­tomers.

Maruti Suzuki Arena con­notes a place where peo­ple come to­gether and ex­pe­ri­ence some­thing ex­cit­ing, Ayukawa said, adding that Nexa was the step­ping stone in the di­rec­tion of up­grad­ing the com­pany’s net­work. “Its (Nexa’s) suc­cess in reach­ing out to new cus­tomers, who were not con­sid­er­ing us ear­lier, en­cour­ages us to re­vamp our ex­ist­ing net­work for­mats,” he said.

On­line re­search

The com­pany said 75 per cent car buy­ers in In­dia do re­search on­line be­fore de­cid­ing on a pur­chase.

At Maruti Suzuki Arena, cus­tomers who reg­is­ter on the Web site can start their jour­ney in the show­room by en­ter­ing their mo­bile num­ber on the nav­i­ga­tion por­tal and can ex­plore the en­tire prod­uct port­fo­lio through in­ter­ac­tive touch­screens.

A ded­i­cated ‘Per­son­al­i­sa­tion Zone’ with car con­fig­u­ra­tors will en­able cus­tomers to elec­tron­i­cally per­son­alise cars and mix-and- match ac­ces­sories. Also, re­la­tion­ship man­agers will be equipped with tablets and an app to show­case the range of prod­ucts for ease of com­par­i­son, MSIL said.

A file photo of a McDon­ald's out­let in New Delhi. The NCLAT had asked the Amer­i­can fast-food chain and its es­tranged In­dian part­ner to in­form the court by Au­gust 30 if there was a chance of an am­i­ca­ble settlement RAMESH SHARMA

A Maruti Suzuki Arena show­room in New Delhi KA­MAL NARANG

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