MyTVS to roll out ‘dis­rup­tive’ doorstep ser­vic­ing of cars

The Hindu Business Line - - NEWS - G BALACHANDAR BIJOY GHOSH

Maybe your car is over­due for a ser­vice. But you are tired of wait­ing at the ser­vice cen­tre. And you aren’t too keen on the pick-up-and-drop ser­vice ei­ther.

MyTVS, the multi-brand car ser­vic­ing chain of TVS Au­to­mo­bile So­lu­tions, could of­fer you a so­lu­tion. The com­pany has come out with what it calls a dis­rup­tive ini­tia­tive to pro­vide an al­ter­na­tive to car­mak­ers’ mo­bile ser­vices.

It will shortly roll out Ser­vice@Home, a com­pre­hen­sive car ser­vice at cus­tomers’ sites — be it home or of­fice. It of­fers ser­vices be­yond the usual “reg­u­lar check-ups” and small re­pairs, ac­cord­ing to MyTVS.

So, when MyTVS tech­ni­cians visit a cus­tomer’s site based on a call reg­is­tered on its app or call cen­tre, they not only at­tend to the reg­is­tered com­plaints, but also pro­vide a com­plete health record of the car, free of cost.

Trou­ble-shoot­ing

Us­ing the Car Talk ap­pli­ca­tion un­der the new of­fer­ing, over 500 types of ser­vice re­pairs that oc­cur fre­quently can be at­tended to at a cus­tomer’s site. The ap­pli­ca­tion will also pro­vide information on the po­ten­tial is­sues that the car could de­velop in the fol­low­ing days.

Un­der the ‘Parts on de­mand’ scheme, tech­ni­cians can place or­ders on their mo­bile phones. The parts will be de­liv­ered at the cus­tomer’s site within an hour, and the ser­vice will be com­pleted within two hours.

MyTVS has mar­ried four emerg­ing tech­nolo­gies to bring out Ser­vice@Home — mo­bile tech­nol­ogy, IoT (in­ter­net G Srini­vasa Ragha­van, Ex­ec­u­tive Di­rec­tor, TVS Au­to­mo­bile So­lu­tions

of things), telem­at­ics and big data.

“There is a pos­si­bil­ity of 8,400 po­ten­tial er­rors in a car and we have de­vel­oped an IoT plat­form to of­fer so­lu­tions to those er­rors — this is our IP, de­vel­oped us­ing our knowl­edge and ex­pe­ri­ence in this busi­ness over the years,” said

G Srini­vasa Ragha­van, Ex­ec­u­tive Di­rec­tor, TVS Au­to­mo­bile So­lu­tions.

MyTVS will roll out Ser­vice@Home, which will be avail­able be­tween 6 am and 9 pm, on Novem­ber 1. It will op­er­ate 20 ser­vice ve­hi­cles in Chennai to be­gin with and will sub­se­quently launch the ser­vice in Ben­galuru. It is look­ing at a pan-In­dia roll-out next year. “With about 20 ve­hi­cles, we can pro­vide ser­vice for 60-100cars a day,” said Srini­vasa Ragha­van.

The com­pany has in­vested heav­ily in tools and equip­ment to match those of au­tho­rised dealers of car­mak­ers, and its labour costs will be 15 per cent cheaper than the rest, he added.

He also said MyTVS has been run­ning a beta for the past 45 days and was able to ad­dress 75 per cent of the is­sues at the site. Only 25 per cent had to be es­ca­lated to its work­shops.

MyTVS has a net­work of 200 plus out­lets across six States now. It is plan­ning to ex­pand the out­lets to 250 by March 2018, 500-600 out­lets in the fol­low­ing year and to 1,000 by 2020. Only 10-15 per cent of this will be its own cen­tres. The rest will be fran­chises.

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