LT Foods ties up with Japan’s snack-maker Kameda Seika
LT Foods has entered into a 51:49 joint venture with Japanese snack maker Kameda Seika to manufacture and market ricebased snacks in India, a company statement said here.
The company expects to leverage its own strong distribution network and supply chain to market in India the “Kari Kari” range, which includes branded snacks in four flavours — Spice Mania, Salt & Pepper, Wasabi and Chili Garlic.
Kameda Seika will provide the technology for manufacturing and flavour development.
“The company will invest around $5 million in the launch phase and plans to expand its presence across India in the coming months,” the statement said.
It aims to generate revenue of $15 million over five years from the Kari Kari brand.