Royal En­field roars into Viet­nam

The Hindu Business Line - - NEWS - PTI

Royal En­field has en­tered Viet­nam, the world’s fourth-largest two-wheeler mar­ket. The com­pany will sell three of its pop­u­lar mod­els — the Bul­let 500, Clas­sic 500 and Con­ti­nen­tal GT 535 cc — through its first flag­ship store in Ho Chi Minh City. “The com­pany en­deav­ours to rein­vent and lead the global mid-sized mo­tor­cy­cle seg­ment, and South-East Asia is a crit­i­cal mar­ket for us in this global strat­egy,” Royal En­field Pres­i­dent Ru­dratej (Rudy) Singh said in a state­ment on Thurs­day.

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