Clean Home to con­tribute 8-10% to TTK Pres­tige topline

The Hindu Business Line - - NEWS -

Pres­tige Clean Home, the fledg­ling di­vi­sion of TTK Pres­tige, un­veiled the coun­try’s first elec­tric mop and a new range of wa­ter pu­ri­fiers in Bengaluru on Thurs­day. The di­vi­sion, which was launched in April 2016 and of­fers a range of home clean­ing so­lu­tions, is ex­pected to con­tribute 8-10 per cent to the com­pany’s topline over the next three years, fu­elled by the new prod­uct launches.

Con­cep­tu­alised by TT Ja­gan­nathan, Chair­man of TTK Group, the Hero elec­tric mop, priced at ₹8,995 took five years to de­velop —from the idea to prod­uct stage — and is po­si­tioned as a deep clean­ing prod­uct that sweeps, scrubs, mops and dries si­mul­ta­ne­ously. The mop comes with an at­tached wa­ter dis­penser bot­tle that uses clean wa­ter for ev­ery stroke and doesn’t re­quire re­peated rins­ing in the same bucket of wa­ter that be­comes dirt­ier with ev­ery dip. It is por­ta­ble and has an ex­tra long, 21 ft power cord and a con­ve­nient drip tray to dis­pose dirty wa­ter. With this, the com­pany now of­fers a range of mops from ₹199 to ₹8,995.

A new range of Tattva wa­ter pu­ri­fiers in the grav­ity, non-elec­tric seg­ment were launched in five vari­ants at a price rang­ing from ₹2,995 to ₹4,495.

Asked about the po­ten­tial de­mand for the Hero elec­tric mop, Ja­gan­nathan said: “We ex­pect slow growth with the Hero elec­tric mop. How­ever, we think it has great ex­port po­ten­tial, es­pe­cially in Latin Amer­ica, South-East Asia, China and south­ern US, wher­ever there is a lot of dirt that needs to be cleaned. We also plan to dis­play the mop at the Frank­furt home and kitchen ap­pli­ances in Fe­bru­ary.”

Good po­ten­tial

On the com­pany’s late en­try into the wa­ter pu­ri­fiers mar­ket, Chan­dru Kalro, Man­ag­ing Di­rec­tor, TTK Pres­tige, said “Al­though we are late en­trants, we of­fer In­dia’s largest range of grav­ity wa­ter pu­ri­fiers in the non-elec­tric seg­ment which has no re­cur­ring costs of ex­pen­sive AMCs (an­nual main­te­nance con­tracts) but has a DIY (do it your­self ) car­tridge that can eas­ily be re­placed once in 6 months by the user.”

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