The/Nudge re­ceives $250,000 grant from Rock­e­feller Foun­da­tion

The Hindu Business Line - - NEWS - SANGEETHA CHENGAPPA

The/Nudge Foun­da­tion, a Nan­dan Nilekani- backed non­profit fo­cussed on sus­tain­able poverty al­le­vi­a­tion, has re­ceived a $250,000 grant from The Rock­e­feller Foun­da­tion, one of the largest and old­est names in global de­vel­op­ment phi­lan­thropy. The firm will use the grant to build or­gan­i­sa­tional ca­pac­ity, and ex­pand its reach out­side of Kar­nataka.

Since 2015, The/Nudge’s 11 ‘Gu­rukuls’ have helped place 1,583 un­der­priv­i­leged youth through a rig­or­ous, fully res­i­den­tial pro­gramme aimed at job and life-readi­ness. The youth earn an av­er­age of ₹11,500 a month.

At present, he stu­dents are of­fered spe­cial­i­sa­tions across four liveli­hoods — driving, beauty, plumb­ing and data en­try — with place­ments at the end of the pro­gramme. The or­gan­i­sa­tion has achieved 100 per cent job place­ments for all its grad­u­ates to date. While 60 per cent of the stu­dents were un­em­ployed at the time of en­rolling, the ones pre­vi­ously em­ployed saw an av­er­age in­crease of al­most 40 per cent in wages.

“At present, our an­nual run rate is 2,000 youth grad­u­at­ing ev­ery year,” Atul Satija, founder, The/Nudge, told Busi­nessLine. “How­ever, the aim is to scale up Atul Satija, founder, The/Nudge

to 5,000-10,000 an­nu­ally, and pro­vide em­ploy­ment to them. We will soon add four more liveli­hoods — elec­tri­cian, do­mes­tic BPO, BFSI and re­tail sales. Re­cently, 13 of our stu­dents were placed in Star­bucks. We have about 65 em­ploy­ers, in­clud­ing Ko­tak (Mahindra) Bank, Pan­taloons and HGS.”

Stat­ing that the grant will be used for ca­pac­ity build­ing across ad­mis­sions, pro­gramme de­liv­ery, prod­uct re­search and tech-driven data man­age­ment sys­tems, Satija said: “The time is right to bring more un­der­priv­i­leged youth from all parts of the coun­try es­pe­cially, Jhark­hand, Chhattisgarh and Odisha, into main­stream ca­reer paths by work­ing on their skill gaps. We al­ready have stu­dents from Mirza­pur in UP, learn­ing plumb­ing in our Bengaluru gu­rukul, and we plans to set up more gu­rukuls out­side Kar­nataka, start­ing with Delhi and Mum­bai.”

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