Godrej eyes top 3 slot in appliances space
To sell front-load washing machines
Godrej Appliances has made a foray into front-loading, fully-automatic, washing machines under the Godrej Eon brand.
“Today, we are making a formal entry into front load washing machines in Tamil Nadu,” said Junaith Babu, zonal business head, sales and marketing, Godrej Appliances. “This completes our range in washing machines from semi-automatic to the fully-automatic version. Earlier, we made an attempt in the front load segment; it was a pilot project.”
Indicating that front load washing machines were the fastest-growing category at 15.5%, he said the firm’s aim was to capture 10% of it by 2020. The market size for washing machines is 60 lakh units per year, with front load washing machines accounting for 7.2 lakh units.
“We are the secondlargest player in semi-auto [segment] after LG and fourth in the top-load segment after LG and Samsung. Our aim is to be among the top three in turnover in the appliances space by 2020,” he said.
“Last year, Godrej Appliances recorded sales income of ₹3,200 crore. This year, it should be about ₹3,500 crore. Washing machines will contribute about 15-20% of total income,” said Lancelet L.J. Mendonca, AGM — marketing.