Kumtaj adds spice to fish at Velachery market
Amma Meen Market comes up with an innovative marketing strategy to woo customers
An advertisement for a fish market in Velachery is catching the attention of many a customer in the area. Rather than just design a simple flyer or an ad showing fish, the owners chose to go for a more fashionable one with an actor dancing to a catchy number and showcasing the fish.
Actor Kumtaj, who has played the lead role in a few films several years ago, has swayed to the tune of a young music director Deepan Chakravarthy. The ad film’s director V.B. Vetrivelan has been the co-director in films for 22 years now. “The owner wanted something simple with a few shots of the market, some music and a script about the market. But I said it would not be very attractive and made this one. It took four hours to shoot and a day to edit,” Mr. Vetrivelan explained.
Amma Meen Market is run by former councillor of ward 178 M.A. Murthy and has 28 shops that is open from 6 a.m. to 9 p.m. “When we opened a couple of months ago we used to give away saplings to every customer and for those purchasing more than ₹500, we gave tiffin boxes. Then we came up with this advertisement,” said Mr. Murthy, who owns Amma Meen Market near the Velachery road overbridge.
The shops were earlier located along the Velachery-Tambaram road, but were removed during road widening work. “The sellers had been asking me to help them with an alternative location for the shops. We had been asking for space beneath the road overbridge but the Highways Department and an Amma Unavagam came up there. Hence, I cleaned up this piece of land and built a market with all facilities,” he said.