Har­ley David­son rolls out new ver­sions of 4 mod­els

The Hitavada - - BUSINESS -

AMER­I­CAN cult bike maker Har­ley David­son on Thurs­day launched up­dated ver­sions of its four mod­els in In­dia with price rang­ing between Rs 11.99-18.99 lakh (ex- show­room Delhi).

The com­pany in­tro­duced Street Bob at Rs 11.99 lakh, Fat Bob at Rs 13.99 lakh, Fat Boy at Rs 17.49 lakh and Her­itage Classic at Rs 18.99 lakh. “Our new of­fer­ings strongly demon­strate Har­ley David­son’s fo­cus on rein­vent­ing prod­ucts for mo­tor­cy­cle en­thu­si­asts and as­pir­ing rid­ers,” Har­ley David­son In­dia and China MD Peter MacKen­zie told re­porters here.

The four mod­els now come with a stiffer and sig­nif­i­cantly lighter frame, he added.

“The 2018 Sof­tail cus­tom mo­tor­cy­cles have been in­spired by Har­ley David­son’s his­tory, au­then­tic­ity and styling DNA through a mod­ern lens,” MacKen­zie said.

(PTI/Shah­baz Khan)

Har­ley David­son In­dia and China MD, Peter MacKen­zie dur­ing the launch of up­dated ver­sions of its four mod­els in In­dia, in New Delhi on Thurs­day.

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