IT STORE

In­ter­est­ing stores to amp up your home

The Ideal Home and Garden - - Contents - IMPRESSIONS: DELILAH RO­DRIGUES

Cel­e­brat­ing In­dia’s myr­iad colours, moods and citys­paces, In­dia Cir­cus launches its first-ever store in Kalaghoda, the art dis­trict of Mum­bai. As the brand com­pletes five glo­ri­ous years, Krsnaa Me­hta and Anil Mathur of Go­drej an­nounced the launch of the store amidst great pomp. Vi­brant colours, tra­di­tional and modern de­sign el­e­ments and a free flow­ing warm aes­thetic make the store a must-visit. Spread over an area of 1,300 sqft, the store en­cour­ages a per­sonal cus­tomer con­nect. The dis­plays are en­gag­ing and al­low room for in­ter­ac­tion and ideat­ing, while dis­cussing pair­ings and com­bi­na­tions. In­tel­li­gently di­vided into a re­tail space, a pri­vate con­sult­ing room and a ca­sual area with a cof­fee ta­ble, the store re­flects the In­dia Cir­cus ethos of cel­e­brat­ing In­dia to the core, and all this with a con­tem­po­rary touch.

Speak­ing ex­cit­edly about the launch, Krsnaa Me­hta says, “I am ex­cited about the open­ing of the brick and mor­tar In­dia Cir­cus store. This space will of­fer an en­tire range of our much loved col­lec­tions, while also show­cas­ing a line of lux­ury wall art, wall­pa­pers and fur­ni­ture. This de­sign gallerycum-store will give pa­trons ideas on how they can style their homes with our prod­ucts as this is some­thing that’s not al­ways pos­si­ble in the on­line realm. The store is def­i­nitely a space that will show­case cre­ative ideas, where one can get cus­tomised de­signs, thus mak­ing the In­dia Cir­cus ex­pe­ri­ence an ex­clu­sive one.”

Krsnaa Me­hta

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.