Interesting stores to amp up your home
Celebrating India’s myriad colours, moods and cityspaces, India Circus launches its first-ever store in Kalaghoda, the art district of Mumbai. As the brand completes five glorious years, Krsnaa Mehta and Anil Mathur of Godrej announced the launch of the store amidst great pomp. Vibrant colours, traditional and modern design elements and a free flowing warm aesthetic make the store a must-visit. Spread over an area of 1,300 sqft, the store encourages a personal customer connect. The displays are engaging and allow room for interaction and ideating, while discussing pairings and combinations. Intelligently divided into a retail space, a private consulting room and a casual area with a coffee table, the store reflects the India Circus ethos of celebrating India to the core, and all this with a contemporary touch.
Speaking excitedly about the launch, Krsnaa Mehta says, “I am excited about the opening of the brick and mortar India Circus store. This space will offer an entire range of our much loved collections, while also showcasing a line of luxury wall art, wallpapers and furniture. This design gallerycum-store will give patrons ideas on how they can style their homes with our products as this is something that’s not always possible in the online realm. The store is definitely a space that will showcase creative ideas, where one can get customised designs, thus making the India Circus experience an exclusive one.”