RE­VIV­ING TRA­DI­TION

Through Trans­late, Vinita Pas­sary is re­viv­ing the age-old re­gional art of Ikat through weav­ing, de­sign­ing, pro­duc­ing and re­tail­ing. A chat with the co-founder

The Ideal Home and Garden - - It Store - IM­PRES­SIONS: BENOY SE­BAS­TIAN

What was the idea be­hind trans­late? Trans­late is a con­cept la­bel that works with re­gional ikat ar­ti­sans to res­ur­rect the magic of mag­nif­i­cent art of ikat; by sup­port­ing a dy­ing craft, and bring­ing the thread back in the hands of the weavers, who other­wise had opted for mun­dane jobs.

Trans­late pri­mar­ily fo­cuses on? Trans­late fo­cuses on re­viv­ing the age-old tra­di­tional art of Ikat; bring­ing it to a larger au­di­ence through weav­ing, de­sign­ing, pro­duc­ing and re­tail­ing. This is a one-of-its-kind at­tempt to rein­tro­duce Pocham­pally Ikat weaves to suit ur­ban, chic, and com­fort­able ev­ery­day fash­ion.

The dif­fer­ent col­lec­tions avail­able? We have a clas­sic col­lec­tion con­sist­ing of de­sign in ikats from fa­mous pocham­pally re­gion in red, grey, black, white, indigo. We have had sea­sonal col­lec­tion for win­ter and sum­mer. Win­ter had big­ger pat­terns in deeper colours like ruby, mid­night blue, char­coal, wine, olive - with this years col­lec­tion called ‘soak­ing the win­ter sun,’ we are launch­ing the sum­mer col­lec­tion now, which has more pas­tel like yel­low, or­ange and beige.

How strongly trans­late as­so­ciates it­self with lo­cal ar­ti­sans?

We work with the weavers in Pocham­pally re­gion of Te­len­gana. We pro­mote work­ing with women ar­ti­sans and em­pow­er­ing them. We are con­stantly in touch with the weavers on day to day ba­sis to check the progress of our tex­tiles. As we only work with Ikats, we pro­vide them con­tin­u­ous work un­like work­ing with them for only a sin­gle col­lec­tion.

The way ahead?

We have re­cently started our flag­ship store in Bengaluru. We plan to spread Ikats in other cities too. We plan to ex­plore ikats in more va­ri­eties of fi­bre, thereby bring­ing a larger choice to our clients by push­ing our own lim­i­ta­tion and giv­ing back more to the weavers.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.