De­sign - Way Of Life

Aarti Ag­gar­wal leads the cre­ative de­sign team at Knock on Wood. She spe­cialises in cus­tomised de­signs with dis­tinc­tion, style and ex­clu­siv­ity. Read on to know more...

The Ideal Home and Garden - - Designer Speak - IM­PRES­SIONS: BENOY SE­BAS­TIAN

What in­spired you to take up fur­ni­ture de­sign­ing...

The thrill of see­ing a log change shape. We al­ways had a car­pen­ter in the back yard. Build­ing fur­ni­ture was my fa­thers hobby. So, in a way, I was in­tro­duced to this craft very early in life. De­sign for me is a way of life, you don’t choose to de­sign, it just needs to be done. It sim­pli­fies rather than com­pli­cates, it en­hances prac­ti­cal­ity and beau­ti­fies at the same time.

How would you de­fine Knock on Wood...

Based out of New Delhi and Chandigarh, with a fo­cus on craft, cus­tomi­sa­tion and be­spoke hard­wood fur­ni­ture; Knock on Wood (KNW) voices sto­ries through its de­signs. Craft­ing a spe­cial line of custom-cre­ated fur­ni­ture, which is fo­cused on high qual­ity crafts­man­ship, fine

de­tail and el­e­gant style, KNW aims to en­hance life and spirit through time­less, re­spon­si­ble de­sign - to­tal de­sign. Whether it is nu­mer­ous cab­i­nets for a ho­tel chain or a sig­na­ture cof­fee ta­ble, that takes cen­tre stage in your liv­ing room, our cre­ations will be­come part of your homes and sto­ries. Clas­sic or con­tem­po­rary, some­times bold, some­times ec­cen­tric, some­times dar­ing, KNW is al­ways, and al­ways gen­uine and hon­est to Ma­te­ri­al­ism.

Your spe­cial­i­sa­tion...

Wood is a fan­tas­tic ma­te­rial; it has char­ac­ter, which de­mands at­ten­tion. It chal­lenges you to work with it and go be­yond it. It breathes, changes shape, size and colour. One needs to know this ma­te­rial in­ti­mately to be able to do all there is. I love the grain, the smell and the chal­lenge of wood.

The stu­dio in­te­ri­ors...

Lo­cated in a leafy cor­ner in the heart of Delhi, Knock on Wood stu­dio is where sto­ries are crafted. The stu­dio em­bod­ies the very essence of our work - col­lec­tive, col­lab­o­ra­tive and cre­ative. The in­te­ri­ors of the stu­dio is a cel­e­bra­tion of nat­u­ral wood. From the floor to shelves, fur­ni­ture and fix­tures - ev­ery­thing cel­e­brates the ver­sa­til­ity and char­ac­ter of nat­u­ral wood. We have ex­per­i­mented with tex­tures, depth and stains of wood to cre­ate a space that is func­tional, wel­com­ing and re­flects our craft. The heart of our stu­dio is what we call ‘the stage’. It is our con­fer­ence ta­ble where we share ideas and dis­cuss our work over end­less hot cups and cook­ies. Our mini li­brary is a favourite cor­ner for us as well as our guests. With shelves com­bin­ing cedar wood and metal, it houses lead­ing de­sign jour­nals and books. Be it the hard­wood grey floors or the sam­ple dis­play on the pil­lar, each el­e­ment is unique.

Cities where the brand’s pres­ence is strong...

Our foothold is in NCR, Chandigarh, Lud­hi­ana, Luc­know, Agra and Mumbai.

Your take on the fu­ture of fur­ni­ture de­sign in­dus­try...

In­dian fur­ni­ture in­dus­try is at its nascent stages. Our de­sign sen­si­bil­ity is de­vel­op­ing. We tend to look to­wards the West, which cre­ates a gap be­tween our crafts and our cur­rent pro­duc­tion. We are slowly, but steadily build­ing on our unique de­sign sense. The in­dus­try is be­com­ing more or­gan­ised. And, with play­ers like IKEA en­ter­ing the In­dian mar­ket, it sure will be a game changer.

AARTI AG­GAR­WAL

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