Be­hind The De­sign

The Ideal Home and Garden - - News Watch - Charu Tewari, CEO, Fi­cus Fine Liv­ing

Art for me is…

Art for me is cre­ativ­ity. When we cre­ate with love and pas­sion and pure ded­i­ca­tion it be­comes beau­ti­ful and in­spir­ing.

Through my art…

I aim to el­e­vate the qual­ity of the spa­ces. I want to bring cheer and joy to the space.

I draw in­spi­ra­tion from…

The quaint, prac­ti­cal and rus­tic beauty of farm and coun­try liv­ing in Europe, In­dia and the Ori­ent in­spire me.

What fas­ci­nates me the most…

Tex­tiles have al­ways fas­ci­nated and in­spired me. Be they for ap­parel, drap­ery, up­hol­stery, floor or wall cov­er­ings.

What I’ve al­ways loved about my work…

I love the in­ter­ac­tion that my work makes me have with the dif­fer­ent age groups of peo­ple.

The Fi­cus Fine Liv­ing col­lec­tion in­cludes..

Fi­cus has a fine col­lec­tion of af­ford­able, stylish, con­tem­po­rary as well as rus­tic vin­tage style fur­ni­ture.

I’am cur­rently work­ing on…

Cush­ions and top of the bed cov­er­lets, throws and linen with Fi­cus sig­na­ture mo­tifs, which have been cre­ated and de­signed in-house.

Agenda for Fi­cus Fine Liv­ing in the near fu­ture… Fi­cus plans to forge ties with like minded fran­chisee part­ners to launch bou­tiques and show­rooms in part­ner­ship in dif­fer­ent cities in In­dia and abroad.

Dream project…

It would be a de­light to do up an en­tire eco­tel ho­tel or eco-friendly home.

Mar­ket­ing strat­egy...

The need of the hour is to at­tract the younger gen­er­a­tion and dis­cern­ing cus­tomers and de­sign­ers with our best qual­ity and or­ganic prod­ucts and our be­spoke de­sign ser­vices. Also to be more vis­i­ble and more avail­able.

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