Green Heart Re-evolution
Italian Luxury Furniture Brand Visionnaire launches its new Collection at Salon Del Mobile 2017
Ever since the Cavalli brothers pioneered the use of polyurethane in furniture, over six decades ago, the Italian company Imbottiture Prodoti Espansi (IPE), has been known for their innovative and trendsetting products. With their brand Visionnaire, they elevated home furnishing to the couture class and made it iconic of fine living.
This year, at the Salone del Mobile, the definitive global benchmark for furnishing and furniture design, in Milan, Visionnaire , unveiled its new collection of furniture, decor accessories and lighting. Presented as a global premiere, the new collection is built on the theme of Greenery, much in keeping with the ecological consciousness and sustainability that is sweeping through the world of luxury.
“Modernity with a Green Heart”
Eleonore Cavalli, Art Director, Visionnaire says “For several years, we asked ourselves what does luxury mean? The most common answer among our customers and lovers of design and architecture, like us, is often: being able to enjoy “a green heart”. Cavalli spoke of the Bosco Verticale buildings in Milan, the ‘vertical forests’ which have become symbolic of the immense potential to take development and conservation side by side, saying that this has now become an essential condition.
The brand takes up the challenge of re-telling itself using the language of contemporaneity, expressing with increasing force its unique DNA and its core features of attention to detail and “haute- couture” workmanship. Marked by accurate lines and proportions, innovative materials and fine craftsmanship, the new collection clearly exemplifies everything that the tag Made in Italy stands for.
At the Milan exhibition, the creative elements of the Visionnaire booth were characteristic of a tropical forest where design principles and materials engaged in a continuous dialogue with a “green heart”. It thus went beyond furniture and furnishings to present an architectural structure, which includes a corner of indoor virgin forest, replicable at any latitude and longitude in the world.
Visionnaire also presented “Cosmical”: a special setup which generates a short circuit between digital meta-language and the brand’s indoor collection, with an insight on new environmental-friendly materials, recalling the world of cosmic symbolism.