Green Heart Re-evo­lu­tion

Ital­ian Lux­ury Fur­ni­ture Brand Vi­sion­naire launches its new Col­lec­tion at Salon Del Mo­bile 2017

The Luxury Collection - - Contents -

Ever since the Cavalli brothers pi­o­neered the use of polyurethane in fur­ni­ture, over six decades ago, the Ital­ian com­pany Im­bot­ti­ture Prodoti Es­pansi (IPE), has been known for their in­no­va­tive and trend­set­ting prod­ucts. With their brand Vi­sion­naire, they el­e­vated home fur­nish­ing to the cou­ture class and made it iconic of fine liv­ing.

This year, at the Salone del Mo­bile, the de­fin­i­tive global bench­mark for fur­nish­ing and fur­ni­ture de­sign, in Mi­lan, Vi­sion­naire , un­veiled its new col­lec­tion of fur­ni­ture, decor ac­ces­sories and light­ing. Pre­sented as a global pre­miere, the new col­lec­tion is built on the theme of Green­ery, much in keep­ing with the eco­log­i­cal con­scious­ness and sus­tain­abil­ity that is sweep­ing through the world of lux­ury.

“Moder­nity with a Green Heart”

Eleonore Cavalli, Art Di­rec­tor, Vi­sion­naire says “For sev­eral years, we asked our­selves what does lux­ury mean? The most com­mon an­swer among our cus­tomers and lovers of de­sign and ar­chi­tec­ture, like us, is of­ten: be­ing able to en­joy “a green heart”. Cavalli spoke of the Bosco Ver­ti­cale build­ings in Mi­lan, the ‘ver­ti­cal forests’ which have be­come sym­bolic of the im­mense po­ten­tial to take de­vel­op­ment and con­ser­va­tion side by side, say­ing that this has now be­come an es­sen­tial con­di­tion.

The brand takes up the chal­lenge of re-telling it­self us­ing the lan­guage of con­tem­po­rane­ity, ex­press­ing with in­creas­ing force its unique DNA and its core fea­tures of at­ten­tion to de­tail and “haute- cou­ture” work­man­ship. Marked by ac­cu­rate lines and pro­por­tions, in­no­va­tive ma­te­ri­als and fine crafts­man­ship, the new col­lec­tion clearly ex­em­pli­fies ev­ery­thing that the tag Made in Italy stands for.

At the Mi­lan ex­hi­bi­tion, the creative el­e­ments of the Vi­sion­naire booth were char­ac­ter­is­tic of a trop­i­cal for­est where de­sign prin­ci­ples and ma­te­ri­als en­gaged in a con­tin­u­ous di­a­logue with a “green heart”. It thus went be­yond fur­ni­ture and fur­nish­ings to present an ar­chi­tec­tural struc­ture, which in­cludes a cor­ner of in­door vir­gin for­est, repli­ca­ble at any lat­i­tude and lon­gi­tude in the world.

Vi­sion­naire also pre­sented “Cos­mi­cal”: a spe­cial setup which gen­er­ates a short cir­cuit be­tween dig­i­tal meta-lan­guage and the brand’s in­door col­lec­tion, with an in­sight on new en­vi­ron­men­tal-friendly ma­te­ri­als, re­call­ing the world of cos­mic sym­bol­ism.

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