The Luxury Collection - - Baselworld 2017 -

The her­itage of Rolex as one of the finest names in the sci­ence and art of horol­ogy and chronom­e­try is the stuff of legend. It was one of the pi­o­neers of the wrist­watch. And it de­vel­oped the tech­nolo­gies that en­able watches to work with the finest pos­si­ble pre­ci­sion in the most di­verse and de­mand­ing of en­vi­ron­ments. At Basel­world 2017, Rolex fo­cused on two of its flag­ship col­lec­tions: the Oys­ter and the Cellini, putting on dis­play the state of the art to emerge from these two sta­bles, each time­piece cer­ti­fied as a Su­perla­tive Chronome­ter for its pre­ci­sion, per­for­mance and re­li­a­bil­ity.

The Cellini Col­lec­tion

In this col­lec­tion, we got to see an en­tirely new model, the Cellini Moon­phase, with a dis­tinc­tive and ex­clu­sive dis­play of the phases of the moon.

Like all Rolex time­pieces, the new watches pre­sented in 2017 are cov­ered by Rolex’s own Su­perla­tive Chronome­ter cer­ti­fi­ca­tion – sym­bol­ized by the green seal – guar­an­tee­ing that they sat­isfy per­for­mance cri­te­ria that ex­ceed watch­mak­ing norms and stan­dards in terms of pre­ci­sion, power re­serve, wa­ter­proof­ness and self-wind­ing. The cer­ti­fi­ca­tion is cou­pled with an in­ter­na­tional five-year guar­an­tee.

The Oys­ter Col­lec­tion

This year’s flag­ship mod­els in­cluded a new gen­er­a­tion of the pro­fes­sional divers’ model, the Oys­ter Per­pet­ual Sea-dweller, up­dated for its 50th an­niver­sary with a new, larger 43mm case and Rolex‘s new cal­i­bre 3235 move­ment. The new Yacht-mas­ter II, the unique re­gatta chrono­graph, showed off a new dial and new hands for in­creased leg­i­bil­ity. One also got to see new ver­sions of the Cos­mo­graph Day­tona in 18 ct yel­low, white or Everose gold, which, in­ter­est­ingly enough, have adopted the in­no­va­tive Oys­ter­flex bracelet in elas­tomer and a monobloc Cer­achrom bezel in black ce­ramic.

The Oys­ter Per­pet­ual Sky-dweller, the clas­sic watch for world trav­ellers, now comes in yel­low Role­sor and white Role­sor ver­sions (com­bin­ing 904L steel and 18 ct yel­low or white gold) with new di­als. The men’s and women’s clas­sic Oys­ter Per­pet­ual Date­just 41 and Lady-date­just 28, up­dated in 2015 and 2016, are of­fered this year in 904L steel or in white Role­sor ver­sions (904L steel with an 18 ct white gold bezel), equipped with new-gen­er­a­tion me­chan­i­cal move­ments.

Rolex’s ex­per­tise in gem-set­ting was dis­played on an Oys­ter Per­pet­ual Yacht-mas­ter 40. In 18 ct Everose gold on a black Oys­ter­flex bracelet, this ver­sion fea­tures a bezel adorned with gems of many hues.

The Cellini Moon­phase Oys­ter Per­pet­ual Yacht-mas­ter 40

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