THE UNRIVALLED LEADER IN PRECISION TIMEKEEPING
The heritage of Rolex as one of the finest names in the science and art of horology and chronometry is the stuff of legend. It was one of the pioneers of the wristwatch. And it developed the technologies that enable watches to work with the finest possible precision in the most diverse and demanding of environments. At Baselworld 2017, Rolex focused on two of its flagship collections: the Oyster and the Cellini, putting on display the state of the art to emerge from these two stables, each timepiece certified as a Superlative Chronometer for its precision, performance and reliability.
The Cellini Collection
In this collection, we got to see an entirely new model, the Cellini Moonphase, with a distinctive and exclusive display of the phases of the moon.
Like all Rolex timepieces, the new watches presented in 2017 are covered by Rolex’s own Superlative Chronometer certification – symbolized by the green seal – guaranteeing that they satisfy performance criteria that exceed watchmaking norms and standards in terms of precision, power reserve, waterproofness and self-winding. The certification is coupled with an international five-year guarantee.
The Oyster Collection
This year’s flagship models included a new generation of the professional divers’ model, the Oyster Perpetual Sea-dweller, updated for its 50th anniversary with a new, larger 43mm case and Rolex‘s new calibre 3235 movement. The new Yacht-master II, the unique regatta chronograph, showed off a new dial and new hands for increased legibility. One also got to see new versions of the Cosmograph Daytona in 18 ct yellow, white or Everose gold, which, interestingly enough, have adopted the innovative Oysterflex bracelet in elastomer and a monobloc Cerachrom bezel in black ceramic.
The Oyster Perpetual Sky-dweller, the classic watch for world travellers, now comes in yellow Rolesor and white Rolesor versions (combining 904L steel and 18 ct yellow or white gold) with new dials. The men’s and women’s classic Oyster Perpetual Datejust 41 and Lady-datejust 28, updated in 2015 and 2016, are offered this year in 904L steel or in white Rolesor versions (904L steel with an 18 ct white gold bezel), equipped with new-generation mechanical movements.
Rolex’s expertise in gem-setting was displayed on an Oyster Perpetual Yacht-master 40. In 18 ct Everose gold on a black Oysterflex bracelet, this version features a bezel adorned with gems of many hues.
The Cellini Moonphase Oyster Perpetual Yacht-master 40